Sales Enablement Manager

About Appspace:

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates.

This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine.

• Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
• Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
• Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
• Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs

• Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battle cards
• Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
• Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
• Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
• Own the sales content management system and governance, tagging, analytics, and adoption

• Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
• Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
• Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks

• Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
• Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
• Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
• Leverage win/loss analysis to identify coaching opportunities and inform content priorities

• Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battle cards and competitive positioning for key competitors
• Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
• Train reps on how to navigate competitive objections and position Appspace's differentiation confidently

• Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
• Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency
• Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches

• Serve as the primary liaison between Sales and Marketing — translating field feedback into product…