Area Sales Manager

Location: International Border Region (Cardston)

We are seeking an enthusiastic, driven and self-motivated Area Sales Manager to join our Sales team.

Business Development

Prospect and pursue new business opportunities in the corporate, government, sports and SMERF segments to grow customer base

Work with travel partners constantly to remain top of mind for accommodation needs

Create a lead generation funnel and convert sales leads

Develop and conduct persuasive verbal sales presentations to prospective clients

Respond to Requests for Proposals in a timely manner

Manage existing accounts for the properties through follow-ups and regular sales visits

Manage and regularly update accounts database and business details efficiently

Coordinate site inspections for community and hotel events

Know the local markets and perform a yearly SWOT analysis

Achieve and surpass revenue quotas on a monthly and yearly basis

Engage in networking activities inside and outside the hotel to secure new business

Maximize rates and NOI using ROI templates

Business Solicitation

Organize sales blitzes within local area and out of town

Travel locally to conduct sales calls, promote the hotels and review competition

Represent hotels at trade shows, exhibits and community events

Carry out telemarketing sales, mail-outs and local advertising

Negotiate and maximize up-selling and cross-selling opportunities across departments

Quote and negotiate prices within established parameters

Prepare and issue contracts and addendums as needed

Relationship Management

Identify key decision makers of sales accounts and build strong business relationships

Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue

Act as a liaison between the hotel and groups, ensuring smooth execution of group stay

Support hotel service personnel and relationship strategy to drive customer loyalty

Provide exceptional customer service and knowledge of hotel facilities to potential clients

Develop relationships within the community to expand client base

Qualifications

Experience in hotel regional sales and/or related field will be an advantage

Strong organizational, time management and multitasking skills

Excellent written and verbal communication abilities and interpersonal skills

Ability to work well both independently and as part of a team.

Proficiency in Google Workspace, Microsoft Office, POS and hotel property management systems

Bachelor's degree in hospitality, business, or related field. Hospitality experience in lieu of degree will be considered.

Ability to travel occasionally to hotel properties (25% travel)

Hours of work may vary based on the demands of the position

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