Director, Marketing Capabilities

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Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets says that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

• Target: $–$ annually
• Full range: $–$ annually
• Compensation decisions are determined using factors such as relevant job‑related skills, experience, and education or training. Incentives are performance‑based and targets vary by role.

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental, and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

As the Director of Marketing Capabilities, you’ll be the driving force behind building scalable systems and processes that empower our marketing teams to deliver personalized, high‑impact experiences across every channel. Your leadership will shape the future of marketing technology, data strategy, and content operations ’ll connect the dots between innovation and execution, ensuring our tools and workflows enable growth and member engagement.

This is your opportunity to influence enterprise‑wide strategies and make a lasting impact on how we connect with members.

• Own Marketing Platforms:
  Oversee and evolve core platforms (CRM, email, automation, CMS/DXP) to enable seamless campaign delivery and omni‑channel engagement.
• Drive Innovation:
  Champion continuous optimization across digital channels, introducing best practices and thought leadership to accelerate marketing growth.
• Enable Personalization:
  Lead audience segmentation and targeting strategies to deliver relevant, personalized experiences at scale.
• Optimize Content Operations:
  Build modular content systems, reusable templates, and scalable creative production processes for multi‑channel delivery.
• Deliver Insights:
  Implement attribution models and actionable analytics to measure performance and inform decision‑making.
• Standardize Excellence:
  Create playbooks, toolkits, and best practices that streamline execution and elevate marketing capabilities.
• Lead and Inspire:
  Coach, mentor, and develop a high‑performing team, fostering growth and accountability while conducting annual performance reviews.
• Collaborate Cross‑Functionally:
  Partner with Digital, Retail, Contact Center, Financial Wellness, Tech, Data, and Product teams to align marketing capabilities with enterprise goals.

• A strategic leadership role with direct influence on enterprise marketing transformation.
• The chance to shape omni‑channel engagement and personalization strategies.
• Opportunities to innovate and implement cutting‑edge marketing technology solutions.

• Typically requires a Bachelor’s degree or equivalent experience.
• Typically requires 8 years of experience in marketing operations, digital enablement, or related fields.
• Typically requires 5 years of people leader experience.

• Proven success in building and scaling marketing capabilities across large organizations.
• Deep expertise in marketing operations and technology, data strategy, and content systems.
• Strong leadership, collaboration, and stakeholder management skills.
• Experience in enterprise‑level personalization and lifecycle marketing.
• Background in consulting or experience driving transformation in complex organizations.
• MBA or advanced degree preferred.

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but…