General Manager, Sales | Florida, Georgia, Alabama Tennessee

Overview

Flexible Schedules & Generous Paid Time Off

Join our passionate community brought together by our love for great beer, cider, craft cocktails, and the process that makes it all happen. Quality is our thing, and so is staying curious—always learning, evolving, and pushing to get better at what we do. We’re fired up by the people who enjoy our pours and the teams that make it all possible.

If you’re into collaboration, craft, and being part of a tight-knit crew, we’d love to raise a glass with you.

Who We Are & What We Offer

Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!):
Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.

• Competitive Compensation
• Exceptional Health Benefits
• No Waiting Period to Enroll
• Paid Family Leave
• Flexible Schedules & Generous Paid Time Off
• Ample Product Discounts
• Opportunities for Growth Across 5 Successful Brands

What We Do

Behind every great craft beverage is a dedicated team working tirelessly behind the scenes. Our corporate team handles everything from finance and human resources to marketing and sales, freeing our brewers and cider makers to focus on what they do best — crafting innovative, high-quality beverages that stand out in the market. With a deep passion for the craft beverage industry and proven expertise, our support team ensures smooth operations and strategic growth, helping us deliver exceptional products to craft enthusiasts everywhere.

General Manager - Sales | Florida, Georgia, Alabama, & Tennessee

Preferred Residence: Atlanta, GA or Orlando, FL

The General Manager - Sales for Artisanal Brewing Ventures is responsible for leading ABV sales teams across its sales territory. This employee shares our appreciation for quality craft beverages and wants to be part of a World Class Organization. Our mission is to be the largest craft brand in all of our core markets.

Reports to: Chief Commercial Officer

What You'll Do

• Responsible for delivering sales KPIs (volume, revenue, targeted distribution), by brewery
• Effectively manage Region Teams (MM, FSR, etc.) and the corresponding wholesalers within sales territory.
• Sell-in and execute ABVs local sales and brand plans.
• Manage weekly / monthly wholesaler shipments and attainment vs. budget.
• Drive the Win Key Market and SPR Process within sales territory.
• Manage and monitor price plan with sales territory. Ensure that the team tracks PTCs on a monthly basis and bring forward price adjustments to ensure that we are price competitive.
• Participate in annual brand marketing plan development and proactively sell into our wholesalers during the annual business plan process.
• Participate in weekly/monthly leadership calls and cascade communication to direct reports and field sales team.
• Implement new hire 30-60-90 day on-boarding program.
• Work with local Field Marketing and Key Account teams on local market and chain execution.
• Develop and mentor sales team members so employees can grow and thrive in their careers (new employees via on boarding and existing employees via the annual performance review).
• Thoroughly manage sales budgets (direct and indirect) and admin/travel budgets. Come in at or below yearly budget.

Who We're Looking For

• Bachelor’s Degree, Business or Marketing concentration is preferred.
• 7+ years’ experience in craft beer sales is desirable; preference will be given to those with beverage sales or consumer product goods experience.
• Candidate must have proven computer skills and be proficient in Excel, Word and Microsoft outlook, and have reliable internet access from home.
• Team Management experience, with the ability to coach and mentor direct reports.
• Craft beverage industry passion and the appreciation of the culture that goes with it.
• A results driven, energetic, confident personality.
• Excellent communication skills, including public speaking and presentation skills.
• Exemplary interpersonal, organizational and project management skills.
• Intensive…