Sales Manager - Trillium

Overview

Position Summary
Trillium is seeking a dynamic and experienced Sales Manager to aid in growing our wholesale beer and spirits business within the Greater Boston metro area. This role encompasses a comprehensive range of responsibilities, from planning and analysis, to lead development and account management for our entire portfolio of world-class beer, spirits, and RTDs.

The ideal candidate will possess a proven track record managing a sales territory of 100+ retail clients, a passion for craft beer and spirits, and a keen understanding of the local on- and off-premise beverage marketplace.

This position is based in our Canton, MA headquarters but is expected to be in the market visiting accounts and prospects on a prescribed basis. The Sales Manager will report directly to the VP of Sales & Marketing and work collaboratively alongside other sales and marketing department colleagues.

• Account Management & Business Development:
  Provide exceptional communication to current and prospective accounts regarding product availability, managing expectations accordingly, and coordinating orders with Trillium's logistics team. Most a-typical weeks will involve 1-2 administrative days in office, and 3-4 days in the market.
• Utilize proprietary tools, Salesforce CRM, and our Shopify driven wholesale e-commerce platform to effectively track customer interactions, accurately forecast sales, manage inventory, process orders, and provide exceptional customer service.
• Develop and maintain a thorough understanding of Trillium product offerings, our systems, and processes to inform account purchasing decisions that lead to mutual success.
• Monitor and assist with Accounts Receivable; ensuring compliance with State reporting laws.
• Actively participate in weekly sales meetings with prepared reports, market observations, and opportunity snapshots.
• Collaborate with the Marketing Department to activate key accounts for special events (e.g., tap takeovers, collaboration dinners, tastings, etc.).

• Develop and maintain an accurate territory sales forecast to inform production needs.
• Carefully track and monitor sales performance versus quarterly and annual sales goals and KPIs.
• Regularly assess and modify plans based on market performance, product allocations, and inventory levels.
• Monitor competitive, consumer, and pricing trends to inform internal sales strategies.
• Conduct business review meetings with key accounts to ensure alignment and effectiveness.

Additional duties may be assigned as necessary.

• 5+ years of retail consumer goods sales experience preferably within the craft beverage industry (beer or spirits).
• Highly proficient with Google Business Suite and other web and mobile based applications such as Salesforce, Shopify, Encompass.
• Ability to work nights, weekends, and occasionally travel overnight to support account activations.
• Ability to lift 50+ pounds, operate in sometimes confined spaces, and stand for long periods.

• Demonstrated ability to build and maintain effective relationships with accounts, distributors, and team members.
• In-depth knowledge of on- and off-premise business in Massachusetts and the three-tier distribution system across the US.
• Hospitality focused mindset, eager to assist and problem solve.

• Quarterly sales incentive plan
• Medical, dental and vision benefits with no wait period
• Short term disability and life insurance
• 401k plan with generous match with no wait period
• Paid time off
• Educational Reimbursement Program
• MBTA Pass discount
• PPE Reimbursement
• Trillium Comp Card
• Trillium discounts
• Philanthropy program
• Employee gym

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