Territory Sales Manager - Greater Boston

Territory Sales Manager - Greater Boston

Trillium is seeking a dynamic and experienced Sales Manager to aid in growing our wholesale business segment in Massachusetts with a focus on Boston and North Shore communities. This role encompasses a comprehensive range of responsibilities, from planning and analysis, to lead development, and account management for our entire portfolio of world-class beer, spirits, and canned beverages. The ideal candidate will possess a proven track record of sales within the Alcohol Beverage Industry, demonstrate exceptional relationship-building skills, and have a keen understanding of market dynamics.

This position is based in our Canton, MA location but is expected to be primarily in the market visiting accounts and prospects. This is a field-based, account-facing role. The ideal candidate must love being on the road 3–4 days a week, traveling continuously throughout the territory, and executing physical promotions. The Sales Manager will report directly to the VP of Sales & Marketing.

Account Management & Business Development

• Communicate and visit with current and prospective accounts weekly regarding product availability, manage expectations accordingly, and coordinate orders with Trillium's logistics team. Most a-typical weeks will involve 1-2 administrative days in office, and 3-4 days in the Boston area market.
• Utilize proprietary tools, Salesforce CRM, and our Shopify driven wholesale e-commerce platform to effectively track customer interactions, accurately forecast sales, manage inventory, process orders, and provide exceptional customer service.
• Develop and maintain a thorough understanding of Trillium product offerings, our systems, and processes to inform account purchasing decisions that lead to mutual success.
• Monitor and assist with Accounts Receivable; ensuring compliance with State reporting laws.
• Actively participate in weekly sales meetings with prepared reports, market observations, and opportunity snapshots.
• Collaborate with the Marketing Department to activate key accounts for special events (i.e.
  
  - tap takeovers, collaboration dinners, tastings, etc.).

Planning & Analysis

• Develop and maintain an accurate territory sales forecast to inform production needs.
• Carefully track and monitor sales performance versus quarterly and annual sales goals and KPIs.
• Regularly assess and modify plans based on market performance, product allocations, and inventory levels.
• Monitor competitive, consumer, and pricing trends to inform internal sales strategies.
• Conduct business review meetings with key accounts to ensure alignment and effectiveness.

Additional duties may be assigned as necessary.

Qualifications & Experience

• 2 - 4+ years of B2B wholesale beverage alcohol or hospitality sales experience.
• Proficiency with Google Business Suite
• Ability to work nights, weekends, and occasionally travel overnight to support account activations.
• Ability to lift 50+ pounds, operate in sometimes confined spaces, and stand for long periods.
• DOT Certification within 30 Days of Hire

Knowledge, Skills & Abilities

• Fundamental knowledge of Salesforce CRM or similar software capabilities and practices
• Demonstrated ability to build and maintain effective relationships with accounts, distributors, and team members.
• In-depth knowledge of on- and off-premise business in Massachusetts and the three-tier distribution system across the US.
• Adherence to strict timelines and responsiveness to business issues in a timely manner.
• Highly organized with the ability to multitask and balance multiple deadlines without micro-management.

• Medical, dental and vision benefits with no wait period
• Short term disability and life insurance
• 401k plan with generous match with no wait period
• Paid time off
• Educational Reimbursement Program
• MBTA Pass discount
• PPE Reimbursement
• Trillium Comp Card
• Trillium discounts
• Philanthropy program
• Employee gym