Marketing Specialist II

Job title :
Campaign Marketing Manager -- Email
Location :
Remote-must be within 60 miles
Duration: 1 year; with possible extensions

MUST HAVE:
Atleast 3 plus years Project management experience, 3 plus years Saleforces marketing cloud is a plus and any kind of HTML or email build work history

Role Summary/Purpose:

The B2B Email contractor will be responsible for managing end-to-end campaign execution within Salesforce Marketing Cloud (SFMC) with proper documentation for the B2B clients. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery, high-quality execution and continuous optimization leveraging data and emerging AI capabilities.

Key Responsibilities:

• Build, test, and deploy static and automated email campaigns in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)

• Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable SFMC workflows

• Adhere to execution timelines, QA processes, and documentation within the campaign management systems

• Identify opportunities for automation, scalability and process improvement

• Perform other duties and/or special projects as assigned.

Required Skills/Knowledge:

• Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns

• Proven experience in B2B campaign operations or marketing automation

• Exposure to SFMC (Salesforce Marketing Cloud

• Demonstrated experience in attention to detail, project management, and business communication

• Proven ability to deliver Analytical solutions for Business problems.

Desired Skills/Knowledge:

• Exposure to Marketing and retail concepts

• Exposure to Marketing databases and Digital Platforms

• Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) Proof Hub etc