Enrollment and Marketing Specialist

Develop and implement the overall marketing strategic plans for Heritage Christian School

Develop and execute a comprehensive enrollment growth plan aligned with school objectives including measurable enrollment targets by grade level and program

Expand and manage lead generation efforts including events, referrals, church partnerships, company collaborations, and digital outreach

Oversee all stages of the enrollment process including inquiry intake, tours, applications, testing, and onboarding

Interact with parents, potential parents, the community and area leaders

Ensure timely, professional, and consistent communication with prospective families

Design and implement follow-up and nurture processes for current and prospective families

Monitor and improve conversion rates throughout the admissions funnel

Build and implement student retention and re-enrollment strategies

Use CRM and enrollment tracking systems

Analyze enrollment trends, conversion data, and retention metrics

Provide regular reports and dashboard updates to school leadership

Create and manage content for website, social media, and promotional materials

Facilitate a positive brand image in the community by overseeing communications, newsletters, press releases, ads, special events, and more

Communicate regularly with prospective and current families

Collaborate with administration to ensure consistent branding and messaging aligned with the mission of HCS

Collaborate with the Advancement Officer on communications and events

Manage special events and milestone celebrations

Use a variety of computer systems for reporting, tracking, and communication

Maintain confidentiality of sensitive information regarding students and families

Other duties as assigned

Bachelor's Degree in Marketing, Sales, Communications, Business, or related field (or equivalent experience)

Excellent interpersonal skills and enjoys working with people

Three or more years experience in marketing, admissions, recruitment, or sales preferred

Strong written and verbal communication skills

Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software

Ability to manage multiple projects and deadlines

Must display strong interpersonal skills with students, parents, and staff

Must be able to accept and uphold the mission of HCS

Able to pass Ohio Revised Code required background check and drug/alcohol testing