Digital Marketing Specialist

Job Title and Location

Digital Marketing Specialist

Location: Canton Branch

Department: Marketing

Reports To: Marketing Manager

FLSA Status: Exempt, Full Time

Supervises: None

Travel: Occasional

Date Last Revised: 04/20/2026

We are seeking a detail-oriented and data-driven Digital Marketing Specialist to support and execute targeted marketing initiatives using Salesforce and other digital platforms. This role will focus on customer segmentation, campaign execution, and performance tracking across digital and in-branch marketing efforts. The ideal candidate is organized, analytical, and comfortable working with customer data to drive measurable marketing results while supporting the bank’s community-focused mission.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience working with CRM platforms, preferably Salesforce.
• Strong organizational and analytical skills with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Comfortable working with customer data and performance metrics.
• Strong written and verbal communication skills.
• Experience with email marketing platforms, digital advertising, or analytics tools is a plus.

• - Build and manage targeted customer lists within Salesforce for marketing and advertising purposes.
• - Create dynamic segments based on customer behavior, product usage, demographics, location, and engagement history.
• - Maintain clean and accurate marketing data, including identifying duplicates or data gaps.
• - Coordinate suppression lists and opt-in compliance to ensure regulatory standards are met.

• - Assist in the creation, execution, and management of marketing campaigns using Salesforce and integrated marketing platforms.
• - Support automated customer journeys such as onboarding, event follow-ups, and seasonal promotions.
• - Upload and manage campaign content including emails, messaging, and audience targeting parameters.
• - Conduct basic A/B testing on subject lines, messaging, and audiences to improve engagement.

• - Create and manage custom advertising audiences from Salesforce data for use in digital marketing platforms.
• - Coordinate with internal or external partners on campaign launches and audience refinement.
• - Monitor audience performance and make recommendations to improve reach and conversion.

• - Track and report on campaign performance metrics such as open rates, click-through rates, engagement, and conversions.
• - Assist in linking marketing efforts to business outcomes such as account openings, product adoption, or event attendance.
• - Prepare reports and summaries for internal stakeholders and leadership.

• - Support branch-level marketing initiatives by creating location-based customer lists and campaigns.
• - Assist with event invitations, RSVP tracking, and post-event follow-up communications.
• - Coordinate marketing efforts with branch staff to align messaging and timing.

• - Work closely with compliance, IT, and operations teams to ensure marketing efforts meet internal policies and regulatory standards.
• - Assist in documenting marketing processes and best practices related to Salesforce usage.
• - Support internal communications and cross-department marketing initiatives as needed.

• - Assist the Marketing Manager with additional projects and initiatives as needed.
• - Support ongoing efforts to improve marketing efficiency, targeting, and customer experience.

Attendance and Dependability:
The employee can be depended on to report to work at the scheduled time and is seldom absent from work. Employee can be depended upon to complete work in a timely, accurate, and thorough manner and is conscientious about assignments.

The employee communicates effectively both verbally and in writing with superiors, colleagues, and individuals inside and outside of the Bank.

The employee works effectively…