Community Marketing & Brand Ambassador

Community Marketing & Brand Ambassador

Aviva Hills – Canton, OH

Full-Time | On-Site

Reports to:
Executive Director

Why This Role Exists

At Aviva Senior Living, we believe people choose communities because of the experiences they have long before they ever move in.

As the Community Marketing & Brand Ambassador at Aviva Hills, you will be a highly visible face of our community throughout Canton, Stark County, and the surrounding area.

Your mission is to build awareness of Aviva Hills, create memorable experiences, develop meaningful community and professional relationships, generate qualified leads for tours, and help drive occupancy growth.

You will work closely with the Executive Director, Sales, Activities, and community leadership teams to make Aviva Hills one of the most recognized, connected, and trusted senior living communities in the Canton market.

What You'll Do

• Develop and execute community marketing initiatives that increase awareness of Aviva Hills throughout Canton, Stark County, and surrounding communities.

• Generate qualified leads that convert into scheduled tours through networking, events, referral relationships, digital marketing, and grassroots outreach.

• Build relationships with local healthcare providers, rehabilitation centers, physician practices, senior organizations, churches, civic organizations, businesses, and other potential referral partners.

• Develop a consistent external outreach calendar that keeps Aviva Hills visible throughout the community.

• Plan and execute resident appreciation events, family events, holiday celebrations, educational seminars, networking mixers, open houses, vendor events, and community festivals.

• Represent Aviva Hills at health fairs, Chamber events, civic organizations, senior-focused events, and other local networking opportunities.

• Build referral partnerships that consistently produce prospective residents and family tours.

• Manage and grow the community's local social media presence, including Linked In, Facebook, Instagram, and Google Business Profile.

• Create weekly content highlighting resident experiences, employee recognition, community events, photos, videos, educational information, and life at Aviva Hills.

• Coordinate local advertising, sponsor ships, public relations opportunities, press releases, and promotional campaigns.

• Protect and elevate the Aviva brand by ensuring consistent messaging and presentation across community touchpoints.

• Partner with the Activities team to create memorable resident experiences while capturing engaging content that showcases community life.

• Support recruiting and employer branding by highlighting Aviva's culture, employees, recognition programs, and career opportunities.

• Monitor online reviews and help strengthen the reputation of Aviva Hills.

• Track lead sources, tours generated, event attendance, social engagement, referral activity, and marketing ROI.

• Regularly evaluate which outreach and marketing activities are producing results and adjust strategy accordingly.

What Success Looks Like

Success in this position is not measured simply by how many events you attend or social media posts you create. We want to see measurable impact.

• Increased qualified inquiries and scheduled tours each month.

• A growing network of healthcare, business, and community referral partners.

• Referral relationships that consistently generate prospective residents.

• Increased awareness of Aviva Hills throughout Canton and Stark County.

• A full calendar of engaging resident, family, professional, and public events.

• Meaningful growth in social media engagement and local brand recognition.

• Outstanding experiences for residents, families, prospects, referral partners, and community members.

• Measurable contribution to occupancy growth through marketing, outreach, events, and community engagement.

Who We're Looking For

You are energetic, creative, outgoing, and relationship-driven. You enjoy meeting new people, building relationships, networking throughout the community, hosting events, telling stories through social media, and creating experiences people remember.

You're equally comfortable attending a community networking event, developing a new referral…