Web Marketing Manager

Web Marketing Manager

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

The Web Marketing Manager at Velocity and its portfolio of brands is responsible for owning the web channel across multiple branded websites, ensuring that content, user experience, SEO, and performance all align with business goals. This role blends strategic oversight with hands‑on execution: building and maintaining product pages, landing pages, and blogs; optimizing for SEM/SEO; and ensuring seamless integrations with lead capture tools like Hub Spot.

The Web Marketing Manager partners closely with the marketing, creative, and development teams, as well as external agencies and vendors, to deliver best-in-class digital experiences that drive engagement, lead generation, and customer satisfaction.

Individual Contributor

Digital Marketing Director

• Own and manage the front‑end website experience across Velocity and its portfolio of brands, serving as the central point of coordination for website content, functionality, optimization, and continuous improvement.
• Build, publish, optimize, and maintain landing pages, campaign pages, event pages, product and model pages, and other website content using the CMS.
• Make front‑end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.
• Manage the development, optimization, publishing, and ongoing maintenance of blog content in collaboration with internal subject matter experts, content contributors, and agency partners.
• Proofread and copyedit website content to ensure accuracy, clarity, and adherence to editorial and brand standards.
• Manage digital assets, including images, videos, and documents, within the CMS to ensure proper organization, tagging, optimization, accessibility, and usage.
• Conduct regular content audits to identify outdated information, content gaps, optimization opportunities, and necessary updates.
• Perform pre‑ and post‑launch quality assurance across devices and browsers, validating content, formatting, links, forms, tracking, responsiveness, accessibility, and overall functionality.

Make front‑end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.

• Own the accuracy, consistency, and presentation of vehicle inventory across Velocity’s portfolio of brand websites.
• Ensure vehicle pricing, availability, specifications, photography, descriptions, and inventory status are complete, accurate, and current.
• Coordinate with sales, marketing, production, photography, and other internal teams to obtain and verify inventory information before publication.
• Establish and maintain workflows for adding, updating, merchandising, and…