Web Marketing Manager

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Website Ownership & Content Management

• Own and manage the front-end website experience across Velocity and its portfolio of brands, serving as the central point of coordination for website content, functionality, optimization, and continuous improvement.
• Build, publish, optimize, and maintain landing pages, campaign pages, event pages, product and model pages, and other website content using the CMS.
• Make front-end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.
• Manage the development, optimization, publishing, and ongoing maintenance of blog content in collaboration with internal subject matter experts, content contributors, and agency partners.
• Proofread and copyedit website content to ensure accuracy, clarity, and adherence to editorial and brand standards.
• Manage digital assets, including images, videos, and documents, within the CMS to ensure proper organization, tagging, optimization, accessibility, and usage.
• Conduct regular content audits to identify outdated information, content gaps, optimization opportunities, and necessary updates.
• Make front-end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.

Vehicle Inventory Management

• Own the accuracy, consistency, and presentation of vehicle inventory across Velocity’s portfolio of brand websites.
• Ensure vehicle pricing, availability, specifications, photography, descriptions, and inventory status are complete, accurate, and current.
• Coordinate with sales, marketing, production, photography, and other internal teams to obtain and verify inventory information before publication.
• Establish and maintain workflows for adding, updating, merchandising, and removing inventory across all applicable websites.
• Manage inventory listings across third‑party vehicle marketplaces and listing platforms, ensuring information remains accurate and consistent with owned websites.
• Conduct regular inventory audits to identify discrepancies, outdated listings, missing assets, and opportunities to improve vehicle presentation and discoverability.

Lead Capture, Tracking & Attribution

• Own the functionality of website lead-capture elements, including Hub Spot forms, calls-to-action, landing pages, and conversion paths.
• Ensure web leads are accurately captured, attributed, routed into Hub Spot, and passed to the appropriate sales or marketing workflows.
• Partner with Sales and digital marketing teams to understand website lead quality, progression, and outcomes, using those insights to improve website performance.
• Ensure GA4, Google Tag Manager, Hub Spot forms and conversions, and other website tracking tools are configured and functioning correctly.
• Define tracking requirements and coordinate the implementation and quality assurance of tags, events, form submissions, and conversion tracking.
• Identify and troubleshoot gaps in tracking, attribution, lead routing, or reporting in collaboration with developers, agencies, and internal stakeholders.

User Experience & Optimization

• Evaluate and improve site navigation, information architecture, page structure, and conversion paths to create intuitive user journeys that support audience needs and marketing and sales goals.
• Lead ongoing conversion-rate optimization efforts across the portfolio, using website data, testing, and behavioral insights to improve page performance and qualified lead generation.
• Optimize calls to action, forms, landing pages, campaign pages, and key user journeys to increase engagement and conversion rates.
• Iden…