Director, Sponsorship & Ticket Sales; West Texas A&M

THE RUNDOWN

Playfly Sports is looking for a Director, Sponsorship & Ticket Sales to join our team at West Texas A&M.

Canyon, TX

On‑Site

• Conduct daily sales outreach and relationship‑building through calls, emails, meetings, and other communications with sponsors, businesses, and prospective partners.
• Retain and grow existing sponsor ships while developing new partnerships through a relationship‑based sales approach.
• Negotiate, value, and execute sponsorship contracts across all available assets.
• Create integrated sponsorship packages in coordination with marketing and ticketing teams to drive measurable ROI.
• Lead compelling sponsorship sales presentations aligned with short‑ and long‑term departmental objectives.
• Manage and track all marketing inventory, develop new assets, and oversee fulfillment and proof‑performance delivery.
• Deliver exceptional service to sponsors and university partners, consistently exceeding expectations in both revenue generation and client experience.
• Maintain CRM accuracy and manage the sales pipeline to ensure timely and transparent communication with all stakeholders.
• Analyze market trends and partner performance to identify new revenue opportunities and improve future strategies.
• Develop and execute the approved annual business plan and operating budget.
• Collaborate with the university liaison to create, present, and communicate sponsorship sales strategies, procedures, and processes.
• Serve as an active member of the external operations team, participating in weekly leadership meetings and campus collaboration.
• Ensure compliance with university, conference, and NCAA regulations in all sponsorship activities.
• Oversee sales of ticketed sports and club donations through outbound and inbound sales.
• Prospect and target new sales opportunities to include season tickets, group tickets and club donations.
• Provide superior customer service to university fans.
• Develop and execute approved Annual Business Plan and Operating Budget.
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.
• Lead in the development of ticket marketing, game promotions, and ticket pricing tactics.
• Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting.
• Track and report daily, weekly and monthly sales figures and relevant accountability.
• Hit and surpass annual sales goals; team and personal.
• Create key sales strategies and go‑to‑market plans that generate long‑term revenue.
• Retain and grow existing partnerships while creating new ones through a relationship‑based approach.
• Assist with corporate hospitality, tickets, in‑game promotions and other activities.
• Provide Proof of Fulfillment for in‑venue sponsorship elements.
• Meet and exceed annual department and individual sales goals.
• Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations).
• Exceed client expectations in revenue generation and customer service.
• Evaluate team members’ performance and development through consistent coaching with a clear and individualized development plan.
• Other job‑related duties as assigned.

• 3‑5 years in a revenue generating role and minimum of two (2) years in a sales leadership position.
• 3 years’ sponsorship sales experience preferred.
• Experience with ticket sales duties preferred, but not required.
• Bachelor’s degree is preferred but not required.
• Proven track record of success around sales and service for both tickets and sponsor ships.
• Strong work ethic, honesty, open to learning, passion for sports revenue, positive attitude, leadership, and high levels of productivity.
• Experience with ticketing software and CRM program preferred.
• Problem‑solver, intrinsically motivated, consistent, and ability to prioritize well.
• Computer proficient (Microsoft Word, Excel, Outlook, PowerPoint) and detail oriented.
• Excellent communication,…