General Manager, Sponsorship & Ticket Sales; West Texas A&M

Position: General Manager, Sponsorship & Ticket Sales (West Texas A&M)
GENERAL MANAGER, SPONSORSHIP & TICKET SALES

Canyon, TX

On-Site

THE RUNDOWN

Playfly Sports is looking for a General Manager, Sponsorship & Ticket Sales to join our team at West Texas A&M.

This position, as department head, will manage all aspects of sponsorship sales, activation and fulfillment, as well as a sales team performing outbound and inbound ticket and club donation sales and retention.

The General Manager has overall responsibility for generating new revenue, servicing existing ticket/club/sponsorship accounts, ensuring that ticket and sponsorship sales revenue goals are met, and will be integral in the development of sales and service strategies.

WHAT YOU'LL ACCOMPLISH

• Conduct daily sales outreach and relationship-building through calls, emails, meetings, and other communications with sponsors, businesses, and prospective partners.

• Retain and grow existing sponsor ships while developing new partnerships through a relationship-based sales approach.

• Negotiate, value, and execute sponsorship contracts across all available assets.

• Create integrated sponsorship packages in coordination with marketing and ticketing teams to drive measurable ROI.

• Lead compelling sponsorship sales presentations aligned with short- and long-term departmental objectives.

• Manage and track all marketing inventory, develop new assets, and oversee fulfillment and proof-performance delivery.

• Deliver exceptional service to sponsors and university partners, consistently exceeding expectations in both revenue generation and client experience.

• Maintain CRM accuracy and manage the sales pipeline to ensure timely and transparent communication with all stakeholders.

• Analyze market trends and partner performance to identify new revenue opportunities and improve future strategies.

• Develop and execute the approved annual business plan and operating budget.

• Collaborate with the university liaison to create, present, and communicate sponsorship sales strategies, procedures, and processes.

• Serve as an active member of the external operations team, participating in weekly leadership meetings and campus collaboration.

• Ensure compliance with university, conference, and NCAA regulations in all sponsorship activities.

• Oversee sales of ticketed sports and club donations through outbound and inbound sales

• Prospect and target new sales opportunities to include season tickets, group tickets and club donations

• Provide superior customer service to university fans

• Develop and execute approved Annual Business Plan and Operating Budget

• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes

• Lead in the development of ticket marketing, game promotions, and ticket pricing tactics

• Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting

• Track and report daily, weekly and monthly sales figures and relevant accountability.

• Hit and surpass annual sales goals; team and personal

• Create key sales strategies and go-to-market plans that generate long-term revenue

• Retain and grow existing partnerships while creating new ones through a relationship-based approach

• Assist with corporate hospitality, tickets, in-game promotions and other activities

• Provide Proof of Fulfillment for in-venue sponsorship elements

• Meet and exceed annual department and individual sales goals

• Develop and execute approved annual business plan and operating budget

• Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations)

• Exceed client expectations in revenue generation and customer service

• Evaluate team members' performance and development through consistent coaching with a clear and individualized development plan

• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes

• Other job-related duties as assigned

WHAT YOU'LL BRING

• 3-5 years in a…