Digital Marketing Specialist

Job Description

Are you skilled at digital marketing strategy? Are you great at assessing data from customer interactions to optimize their digital experience and improve lead generation? In this role, you will be a digital marketing specialist for the Digital Marketing team and work across multiple dedicated marketing teams to assess, recommend and execute the digital strategy for Training, Recognition, Incentives and Loyalty as well as ongoing product campaigns and promotions.

You will define the strategy for how product marketing leverages digital channels as well as the timing, cadence and budget for any paid advertising. You will dive deep to provide analysis and recommendations to continuously optimize results. You will have the opportunity to work with field marketers, event teams, development teams, sales teams and business information teams. An ideal candidate possesses strong analytical and project management skills, backed by a tireless work ethic and a detail‑oriented approach to tasks.

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyze competitor advertising
• Research new methods and marketing opportunities to ensure ongoing optimal campaign performance
• Aid in planning and execution of search engine marketing (SEM), email and marketing programs on retailer websites

Work with the broader Field and Customer Marketing teams to ensure that campaigns are aligned with organizational goals.

Assist in the research, execution, optimization, reporting, and analysis for cross‑channel digital advertising campaigns.

Work with internal and external teams to develop and assemble campaign creative assets, including consultation on digital ad creative best practices.

Monitor and optimize the effectiveness of multiple ad campaigns across several clients and channels and provide recommendations on ways to optimize marketing efforts.

Provide ideas and feedback to help continuously improve our team’s processes.

Optimize existing digital channels and test new channels to drive new customer growth.

Identify and recommend areas for growth, including via organic search, display, retargeting or other virtuous cyclical growth loops.

Brainstorm and develop relevant and high quality creative content designed to naturally attract links, grow organic traffic and drive awareness.

Develop and implement tests, including A/B testing, at a rapid pace.

Bachelors’ degree in marketing, business administration, or closely related field and 2+ years of experience managing online products; OR an equivalent combination of education and experience.

Demonstrated knowledge of digital marketing best practices across social, email, SMS and push notification channels.

Demonstrated knowledge of project management techniques and principles.

Demonstrated knowledge of web analytics tools and content management systems.

Demonstrated knowledge of search engine marketing.

Demonstrated knowledge of agile/scrum development framework.

Working knowledge of HTML and CSS preferred.

Experience in Social Media platforms and dashboard tools a plus.

Experience with online advertising a plus.

Experience in e-commerce preferred.

Knowledge of best practices for digital customer experiences.

Demonstrated ability to establish and maintain effective working relationships with other division staff, management, vendors and outside agencies.

Ability to stay current with technology trends and user behavior.

Excellent grammar, punctuation and spelling.

Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets, and statistical databases.

Interpreting and administering policies and procedures sufficient to administer, discuss, resolve, and explain them to staff and other constituencies.

Maintaining confidentiality and communicating with tact and diplomacy.

Applying problem solving techniques.

Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics. Self‑starter, independently initiating and driving projects toward completion.

Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness.

All your information will be kept confidential according to EEO guidelines.