Lifecycle Marketer

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Full Time Professional Hollywood, FL, US

6 days ago Requisition

Salary Range: $95,000.00 To $ Annually

World Emblem is the world's largest manufacturer of custom emblems and patches . For more than 30 years we have brought brands to life—producing and shipping close to 250 million products per year across embroidered, woven, PVC (PV+), leather, and Chenille formats for uniform and industrial-laundry programs, public safety, corporate apparel, sports, and headwear . With a network of plants across Georgia, Texas, California, and Mexico, a new 72,000-square-foot facility, and category-defining innovation like Flexbroidery™, the Hero's Pride NFC Smart Patch, and our WE VISION AI design platform, we combine manufacturing scale with technology and industry-leading turnaround—often as fast as 24 hours .

We are entering our next phase of growth: modernizing our go-to-market engine on Hub Spot, standing up a data-driven demand and BDR function, expanding e-commerce and direct-to-buyer channels, and building a world-class marketing organization to match our manufacturing leadership . This role is a foundational hire in that building .

World Emblem sells to both large, uniform-rental and industrial programs and a growing base of direct buyers ordering through our e-commerce channels . Today, most of our relationship with those buyers ends at the transaction . The Lifecycle Marketer owns the opposite: turning first-time and one-off buyers into repeat, higher-value, longer-retained customers through email, SMS, and in-product lifecycle programs .

This is the person who builds our onboarding, nurture, win-back, reorder, and loyalty motions from the ground up inside Hub Spot—and proves their impact on retention and lifetime value .

Own the customer lifecycle. Design and run the full post-acquisition journey—welcome/onboarding, activation, reorder and replenishment prompts, cross-sell/upsell, win-back, and loyalty—across email and SMS .

Build in Hub Spot. Create and maintain lifecycle workflows, lists, lead scoring, and automated journeys in Hub Spot; partner with Rev Ops on data hygiene and the Hub Spot Business  Central (Celigo) sync so segmentation reflects real order history .

Segment and personalize. Develop segmentation by industry, product line (embroidered, PV+, woven, Chenille), order recency/frequency/value, and channel; tailor messaging to uniform programs vs. direct and e-commerce buyers .

Drive retention and LTV. Set the reorder, replenishment, and reactivation strategy that grows repeat-purchase rate, average order value, and customer lifetime value .

Test relentlessly. Run a continuous A/B and holdout testing program on subject lines, offers, cadence, and creative; document learnings and scale what wins .

Own deliverability and compliance. Manage sender reputation, list health, and CAN-SPAM/TCPA compliance across email and SMS .

Report on impact. Build and maintain dashboards on lifecycle-attributed revenue, retention cohorts, and program performance for marketing and revenue leadership .

Partner cross-functionally. Work with e-commerce, sales, creative, and customer service to align lifecycle messaging with promotions, launches, and account priorities .

Audit the current state of email/SMS, Hub Spot data, and existing automations; deliver a lifecycle gap analysis and prioritized roadmap .

Ship a foundational onboarding/welcome journey and a reorder/win-back flow for direct and e-commerce buyers .

Stand up a baseline lifecycle reporting dashboard with clear retention and LTV metrics .

Define the segmentation model and lifecycle stages in partnership with Rev Ops .

Repeat purchase rate and reorder frequency among direct/e-commerce buyers .

Lifecycle-attributed revenue and its share of total revenue .

Customer lifetime value and retention by cohort .

Email/SMS engagement (open, click, conversion) and deliverability of health .

Program…