Club General Manager

Club General Manager – Luxury Fitness and Wellness Centres – Cape Town, Eastern Cape, KZN, Gauteng

Salary: R35,000 – R65,000 (Negotiable DOE)

Kendrick Recruitment is seeking an experienced and dynamic Club General Manager to lead premium luxury fitness and wellness centres across multiple regions. This senior leadership role is responsible for delivering exceptional member experiences, driving operational and commercial performance, and building high-performing teams aligned with the brand’s culture and values.

Key Requirements

• NSC Matric Certificate (essential)

• Relevant tertiary qualification in Business, Hospitality, or Retail (NQF
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• Minimum of 6 years’ experience as a Club General Manager or Hospitality/General Manager within premium or luxury hospitality, country club, or retail environments

• Completion of internal leadership programmes is essential

• Proven commercial acumen with solid financial and project management skills

• Strong understanding of local markets, competitor landscapes, and demographics

• Minimum of 4 years’ team and people management experience

• Exceptional customer relations, interpersonal, and problem-solving skills

• Strong understanding of People/HR procedures, including recruitment, development, performance management, and coaching

• Ability to manage multiple priorities in fast-paced, pressurised environments

• Emotional intelligence, cultural awareness, empathy, and adaptability

• High digital fluency and proficiency with management systems

Key Responsibilities

Commercial Management

• Ensure club profitability, revenue growth, and EBITDA achievement

• Reduce member churn through strategic engagement initiatives

• Drive ancillary revenue streams including personal trainers, health professionals, and swim/tenant services

• Manage club capital investment projects and ROI

• Oversee operating expenses via P&L management

• Mitigate business risk through compliance with company policies and procedures

Facility Management

• Maintain premium brand standards across all equipment, floor areas, and facilities

• Ensure operational procedures, health, and safety standards are consistently met

• Oversee maintenance, utilities management, and preventative maintenance programmes

• Deliver a holistic wellness experience for all members

People Management

• Recruit, develop, and manage high-performing staff aligned with the company mission and values

• Manage tenants and contractors in line with the social wellness proposition

• Promote a high-performance team culture, including training, engagement, and performance management

• Ensure staff adherence to policies, procedures, and company code of conduct

Member Experience and Service

• Deliver exceptional member experiences, ensuring staff anticipate and exceed member expectations

• Oversee group exercise programmes and in-club services

• Resolve member queries and complaints professionally, creating memorable experiences

• Implement and uphold a customer-centric culture throughout the club

Competitor Analysis

• Monitor competitor activity and mitigate risk

• Conduct monthly analysis of the competitive landscape and report insights to senior management

Key Performance Indicators (KPIs)

• Net member growth and retention

• Club operating expenses within budget

• Achievement of financial targets (Revenue and EBITDA)

• Facility management and health & safety compliance

• People management, including culture, recruitment, development, engagement, and performance

• Customer experience metrics (CSAT, NPS, retention, wellbeing)

• Product performance, including group exercise penetration

• Audit compliance and risk management

Candidates who meet the above requirements are encouraged to submit their CV to Kendrick Recruitment to apply for this role.