Social Media Manager

Job category: Marketing Management

Location: Cape Town

Contract: Permanent

Remuneration: Market related

EE position: Yes

Clicks Group

We are looking to recruit a Social Media Manager to work within our Omni department. The role will be based in Cape Town at the Head Office and Report to the Digital Marketing Manager.

Job Purpose:

Design and implement social media strategy across all social media channels aligned with business goals in order to evolve the group’s content storytelling, increase the earned media marketing techniques while maximizing our social voice and increasing our fans/followers engagement.

Job Objectives:

• Strategically create and distribute various brand’s content across a variety of different social networks and oversee brands’ social media accounts’ design and layout
• Managing campaigns and interactions with the public on all social outlets whilst ensuring the best social customer response practices through exercising good judgment when monitoring the community and engaging in fan conversations
• Post content, ensure timely responses, manage social media programs, and make sure the brand voice is carried out across all social media
• Manage and maintain the day-to-day social media calendar (generate, edit, publish and share engaging content daily)
• Attend group and partner events and stay versed in day to day topics relevant to the business
• in order to ensure the best social coverage
• Develop the audience targeting strategy by campaign; through having knowledge of interests, behaviours, lookalike audiences, retargeting, demographics and how to experiment and constantly iterate to find the right audiences
• To ensure effective stakeholder relationships, both internal and external in order to ensure effective implementation of social initiatives
• Lead the strategy and execution of paid social media campaigns, including setting campaign objectives and ROI measurement
• Make recommendations on content types to pursue and kinds of content that is driving impressions, engagements and sales
• Report on all social media analytics and deliver standard analysis and reporting of day to day posts, campaigns and the social listening sphere as well as monitor SEO and web traffic metrics

• Excellent communication skills (phone, e-mail and presentations)
• Writing skills and the ability to speak in the tone of the brand
• Ability to think quickly and adapt to changing requirements and technologies
• Strong knowledge of their participants and how to maximize each platform for campaigns
• Extensive knowledge of all facets of the social space and ability to learn the competitive environment of the group

• Matric
• Bachelor’s degree in marketing or applicable field required (Desirable)

• 5 years employment experience owning social media campaigns including interactions with the public on all social outlets at a corporation, agency or employment at a social company
• Professional experience managing Facebook, Twitter, You Tube, Instagram, Pinterest, Snapchat and other emerging channels
• Experience collaborating with internal and external resources to develop strategies to meet department goals within budget and established timelines
• Experience with web analytics and comfort level in communication with IT and technical areas
• Deciding and Initiating Action
• Working with People
• Relating and Networking
• Writing and Reporting
• Presenting and Communicating Information
• Creating and Innovation
• Delivering Results & Meeting Customer Expectations