Amazon Marketing Manager

Job Title:

Amazon Marketing Manager

Working Hours: 4:00 PM – 12:00 AM (South African Time)
Client

Location:

United States
Employment Type: Full-time (Remote)

We are seeking an experienced and results-driven Amazon Marketing Manager to lead end-to-end marketing strategies for a growing portfolio of Amazon brands. This role is responsible for driving profitable growth through both on-Amazon advertising and off-Amazon traffic generation
, maximizing brand visibility, sales performance, and ROI across multiple product lines.

The ideal candidate is data-driven, creative, and deeply knowledgeable of the Amazon ecosystem
, with a proven track record of scaling brands in competitive categories.

Amazon Advertising & Growth Strategy

• Develop, execute, and optimize full-funnel Amazon advertising strategies across all major ad formats, including:

• Sponsored Products: Keyword research, automatic and manual campaigns, bid optimization, negative keywords, and ASIN targeting

• Sponsored Brands: Headline ads, video ads, custom creatives, brand awareness campaigns, and storefront traffic

• Sponsored Display: Retargeting, audience-based ads, product and contextual targeting, and views remarketing

• Amazon DSP: Advanced programmatic campaigns using in-market, lifestyle, and cross-device audiences

• Emerging formats such as Sponsored TV, Amazon Stores promotions
  , and new Amazon ad products

Campaign Management & Optimization

• Manage daily campaign performance, budgets, and pacing

• Optimize for ACoS, TACoS, ROAS
  , and overall profitability

• Conduct keyword research, competitive analysis, and bid strategy adjustments

• Build and deliver performance reports using Amazon Advertising Console, Seller Central
  , and third-party tools

Off-Amazon Traffic & Brand Expansion

• Drive high-quality external traffic to Amazon listings and brand stores through:

  • Affiliate and influencer marketing programs

  • Social media advertising (Meta, Tik Tok, Pinterest, You Tube, etc.)

  • Google Ads and other search/display platforms

  • Email marketing, content partnerships, and PR initiatives

Creative & Brand Collaboration

• Work closely with creative teams to develop and optimize ad assets (images, video, and copy)

• Optimize Brand Registry assets, including A+ Content, Brand Stores, and Amazon Posts

• Run A/B tests and continuously refine creative and messaging strategies

Analysis & Reporting

• Analyze campaign and sales data to inform strategy and scaling decisions

• Track and report on key KPIs including sales, impressions, clicks, conversions, and ROI

• Stay up to date with Amazon policy updates, algorithm changes, and industry trends

• 5+ years of hands-on experience managing Amazon advertising at scale

• Experience managing $500K+ annual ad spend (preferred)

• Strong expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP

• Advanced analytical skills with tools such as Helium 10, Jungle Scout, Pacvue, Perpetua
  , or similar

• Proven ability to scale brands while maintaining profitability

• Excellent communication skills and ability to collaborate across sales, operations, and creative teams

• Experience driving off-Amazon traffic through platforms such as Levanta and other affiliate or influencer networks (Aspire, Grin, Creator
  
  IQ, Amazon Influencer Program, Tik Tok Shop integrations)

• Background managing multi-brand portfolios or working in an agency environment

• Familiarity with Amazon Attribution
  , Google Analytics
  , Triple Whale
  , or advanced audience-building strategies