CRM Specialist

King Makers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we've been building platforms, including Bet King and Super Sport Bet , that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we're part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear:
to be the home where Africa plays.

At King Makers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don t just entertain — they build connection, opportunity, and pride across the communities we serve.

As a CRM Specialist at King Makers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.

This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.

You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

• Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
• Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base
• Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts
• Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
• Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
• Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
• Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

• Have implemented new CRM campaigns that increase customer engagement and improve retention
• Developed a comprehensive understanding of our customer segments
• Established key metrics for measuring the success of CRM initiatives
• Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives

• 2+ years of experience in CRM B2C, digital marketing, or a related field
• Proven experience with CRM platforms for customer management, segmentation, and campaign automation
• Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications
• Strong analytical skills, able to interpret data and draw actionable insights
• Understanding of customer segmentation and targeting strategies to optimize marketing efforts
• Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement
• Ability to manage multiple projects, meeting deadlines in a fast-paced environment

• Industry experience in Sports book and/or iGaming
• Experience with Optimove platform
• Experience in A/B testing and marketing campaign optimization
• Health Support:
  Employer contribution toward your monthly medical aid, helping you invest in your health and wellbeing
• Comprehensive Insurance:
  Group risk cover providing additional protection and peace of mind for you and your loved ones
• Future Planning:
  Employer contributions to a provident fund to support your long-term financial security and retirement planning
• Performance Bonus: discretionary rewards that celebrate your impact*
• Convenience at Work: free reserved parking at the office
• Hybrid Work: a flexible arrangement with 3 days in the office and 2 days remote each week
• Work with global teams across Nigeria, Spain, Malta & the UK.

* Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.