SEO Copywriter

Overview Connecting clients to markets – and talent to opportunity.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, Stone

X Group is made up of four business segments that offer endless potential for progression and growth.

The SEO Copywriter works within the Content team to ensure that all Market and Product content across our websites and other marketing channels is consistent, compliant, and meets the SEO objectives of the company. They are expected to deliver high-quality, technically accurate, and SEO-friendly content to support regional channel and product marketing.

• Write, edit, and suggest content that entices, engages, and converts organic prospects for all regions and brands, ensuring that Stone
  
  X achieves its organic conversion targets.
• Write clear, persuasive, original product and technical copy for all elements of the digital marketing mix, including landing pages, education pages, pillar content, blogs, video scripts, graphics, and more.
• Proofread copy to check spelling, grammar, and tone of voice.
• Liaise with internal colleagues and external parties, e.g. agencies and subject matter experts.
• Work with key stakeholders to help develop an organic content strategy for all product and market communications, ensuring a regular output of content that brings new converting users to the Stone
  
  X website.
• Refine product and market content offering by regional relevance.
• Constantly ensure documentation and content are up to date.
• Engage with Product and Platform teams to ensure all upgrades, enhancements, and evolutions are recorded and accurately reflected in all the product content areas.
• Liaise with business stakeholders to align and unify the messaging across the website, ensuring consistent and impactful communication that reflects the Desk's services and goals.
• Ability to follow the requirements of an SEO Content brief.
• Good knowledge of topical authority, understanding the semantical relationship between on-page Copy elements.
• Ability to target and address a specific audience within compliance and SEO boundaries.

To land this role you will need:

• At least three years of copywriting experience, preferably within the financial industry.
• At least two years of experience of SEO writing.
• Understanding of financial products (CFDs, spread betting, OTC, and listed derivatives) and different asset classes (equities, fixed income, commodities, foreign exchange).
• Working knowledge of SEO tools like SEO Surfer or related products and Keyword Planner.

• A passionate writer with a clear understanding of SEO principles, content strategies, and the latest digital marketing trends.
• Calm, confident, pragmatic, enthusiastic, and adaptable; capable of managing tight deadlines and shifting priorities while maintaining a high level of output.
• Able to receive and act upon direction maturely and contribute positively in a collaborative working environment.
• Self-motivated, with a desire to develop and a willingness to learn about Stone
  
  X Group’s products and services.
• High degree of attention to detail, taking responsibility for ensuring all copy is accurate, consistent, and aligned with SEO best practices.
• Capable of effectively communicating with both marketing and technical teams to ensure seamless integration of content strategies.
• Experience in analyzing and leveraging SEO metrics and insights to refine content, improve rankings, and drive meaningful engagement.
• Demonstrate resilience and adaptability when communicating with multiple stakeholders involved in the website production process, ensuring clarity, alignment, and timely delivery.

• Educated to degree level or equivalent.
• Solid technical content and SEO-related copy creation experience within a digitally led financial vertical marketing organization.

• Hybrid/In-office: 4 days per week working from the office.