Digital Marketing Specialist

Description

As an Digital Marketing specialist at Coin Flip, you will design, build and manage PPC campaigns, while measuring performance to drive acquisition, efficiency, and ROI across our paid digital marketing efforts.

Full-time

• Plan, execute and optimize Search and PMax campaigns across PPC platforms.
• Monitor key performance metrics (click-through rates, CVRs, CPAs etc.) and manage campaign budgets to maximize ROI.
• Analyze and interpret performance data to inform marketing strategy and improve overall effectiveness.
• Collaborate with the design team and cross-functional marketing teams to ideate and develop creative concepts.
• Conduct research on keywords, consumer trends, and competing brands.
• Keep up to date with the latest updates in search trends and PPC strategies.
• Other duties, as assigned.

• Bachelor's degree in marketing, communications, or similar.
• A minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics and Google Ads.
• Strong understanding of SEM techniques and best practices.
• Experience with a variety of search engines including Google and Bing.
• Exceptional research and analytic skills.
• Strong attention to detail.
• Excellent computer skills with programs such as MS Office.
• Exceptional written and verbal communication skills.

• Basic knowledge of cryptocurrency and blockchains.
• General interest in fintech and cryptocurrency.
• Experience with Meta Ads.

313, ZAR annually