Brand Manager

Join Indigo Brands
, a leader in the personal care and beauty industry, where we create, market, and distribute globally recognised brands like Yardley, Lenthéric, Exclamation, English Blazer, and Gorgeous. As part of AVI Limited
, we offer a fast‑paced, innovative environment that values teamwork, excellence, and customer‑centricity. At Indigo Brands
, your contributions will be recognised, and you’ll have the opportunity to grow with a passionate team committed to success. With diverse career paths and a culture of collaboration, we foster an environment where everyone can thrive.

• Industry Leadership
  :
  As a top cosmetics producer in Southern Africa, we lead with trusted, innovative brands.
• Collaborative Culture
  :
  We value teamwork and accountability, with every contribution driving success.
• Commitment to Excellence
  :
  Our high standards empower employees to achieve their best.
• Career Growth
  :
  We support professional development and offer diverse career paths.
• Accreditations
  :
  Indigo Brands is ISO accredited and boasts a five‑star NOSA rating.

Unlock Your Potential! We’re looking for a passionate Brand Manager to join Indigo Brands in Epping, Cape Town
. In this role, you will be responsible to implement brand strategies that align to the overall business objectives.

• Reports to: Marketing Manager

• Manage Advertising and Promotion (A&P) expenditure.
• Correctly prioritise A&P spend between brands to drive sales and brand profitability.
• Management and analysis of brand spend to ensure effective Return on Investment (ROI)
• Manage overall brand financial objectives.

• Manage all brand assets across all touchpoints.
• Brief and manage all final artwork sign off across packaging and brand advertising.
• Ensure consistency of brand image, tonality and look‑and‑feel across all mediums including packaging, in‑store, print, online, digital media and Public Relations (PR)
• Work closely with internal and external stakeholders to deliver final sign off of all brand assets.
• Detailed tracking and reporting on brand and category performance.
• Monitor brand performance and corrective action.
• Drive consumer value.
• Build and enhance brand positioning.

• Create a detailed annual marketing plan that covers brand positioning, sales and promotional calendars, pricing strategy, brand spend and innovation for approval.
• Implement approved brand plan to achieve agreed brand objectives.
• Present brand plans and campaigns to cross‑functional teams and retailers.
• Align and manage brand support activity with trade marketing and sales teams.

• Recommend and develop new marketing initiatives based on market, category and consumer trends.
• Deliver commercially viable product and promotional innovation that deliver to brand and business objectives.
• Remain abreast of market and category dynamics, consumer and product trends.

• Minimum 4 years’ experience in a Brand Manager role
• Product Development experience and exposure would be advantageous

• Grade 12 / Matric
• A completed Degree or Diploma in Marketing or equivalent is required.

• Strategic thinking ability and data interpretation skills
• Understanding of new product development
• Strong presentation skills
• Negotiation Skills
• Microsoft Excel / Microsoft Power Point
• SAP working experience
• Project Management
• Ability to work under pressure and meet tight deadlines
• Ability to work on multiple projects simultaneously

Take the next step in your career with Indigo Brands
, where innovation and excellence drive our commitment to quality personal care and beauty products.