Premise Key Account Marketing Specialist

The role of On Premise Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and Key account customers. The Key account marketing specialist implements the On Premise marketing strategy within Key Accounts (National Casual Dining, Lodging, Casual Dining, LSR, Recreation and Catering customers), delivering leading marketing programs that secure new business opportunities, whilst expanding distribution, execution and driving demand.

The Key account marketing specialist does so by working to understand the business objectives of each of our Key Accounts customers and builds strong direct connections with their marketing and operations teams. Therefore the Key account marketing specialist is a strong collaborator, interfacing with all key stakeholders to maximise impact and leverage of major On Premise image and consumption driving initiatives.

The Key account marketing specialist trains the On Premise Field team in all new OnP marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS. The Key account marketing specialist is a key contributor to the annual OnP Marketing business plan, deriving actionable insights & developing strategies.

• Collaborate with wider team (KAMs, ROPMs, Culture, RBMN & Brand teams) to bring to life the Red Bull brand image through the National On premise by creating unique events and concepts.
• Consumer – Create and manage through to delivery engaging consumer concepts by working closely with the Head of OnP Marketing and sales team to identify opportunities for the brand.
• Industry – Build sales engagement tools to drive relationships with owners, decision makers and staff.
• Create Sales tools & Presentations that use research & insight to highlight the role of energy drinks and give the KAM team the necessary support to sell in concepts.
• Ensuring Executional Excellence within the Key Accounts channels

• Create, develop, and implement On Premise marketing activities across National Key Accounts customers
• Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact
• Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts
• Align relevant national accounts with important wider business 360 marketing opportunities

• Uphold brand standards across all activations
• Integrate national brand activation calendar into the channels
• Coordinate with the wider On Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs
• Be the expert in Red Bull marketing opportunities and projects for customer partners
• Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competition

• Translate global execution and activation guidelines with local relevant insights and facts.
• Support, train and coach the On Premise field team in perfect execution and activation of accounts and events.
• Lead national consumption activation calendar and creative strategy.
• Collaborate with creative partners on tailor made solutions for top customers.

• Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.
• Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.
• Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.
• Manage and oversee all performance drives within National Key Accounts Universe

• Be the…