Brand Manager

Time + Tide | Who We Are

We are guides and guardians of some of the most remote places on Earth, with a family of luxury properties in Zambia and Madagascar. Across land and sea, we have a legacy in responsible tourism and offer modern-day explorers the luxury of space and the chance to feel fully alive. Our team take extraordinary care in sharing our deep appreciation for the land, wildlife and culture.

The Brand Manager acts as a custodian of the brand at Time + Tide, responsible for the day-to-day management and consistent application of the brand across all Time + Tide touchpoints and properties. This role works closely with the Content Manager and Digital Manager to ensure cohesive brand expression across marketing collateral, guest-facing materials, digital platforms, campaigns, while managing creative workflows, briefing design work internally and externally, coordinating print and production.

With a strong eye for detail and creative direction, the Brand Manager ensures the brand is applied thoughtfully, accurately and consistently across the business.

• Brand Consistency and Stewardship
  • Act as guardian of the Time + Tide brand across all marketing and brand touchpoints
  • Ensure consistent application of visual identity, tone of voice and brand positioning
  • Maintain and update brand guidelines and support teams in applying them correctly
  • Review and sign off brand and creative outputs with the Head of Marketing
• Collaboration and Creative Direction
  • Work closely with the Content Manager and Digital Manager to align brand expression across collateral, digital platforms, campaigns and CRM
  • Work with Marketing Support to ensure documents and assets are organised, versioned and accessible
  • Support teams across the business with creative guidance on brand-related initiatives
  • Ensure creative ideas remain aligned with brand standards and guest experience
• Brand Collateral, Design and Production
  • Audit and manage all brand collateral across the business, including brochures, factsheets, presentations, gifting, and on-property materials, among others.
  • Receive, schedule and project manage design briefs received from the business
  • Brief and manage design updates with the in-house designer and external design agency on ad hoc projects
  • Oversee print production, including proofing, quality control and delivery
  • Manage relationships with printers and production suppliers
• Brand Education and Engagement
  • Run monthly brand induction for new starters and offer optional brand refresher sessions for team members across the business
  • Plan and manage an annual brand workshop for the Marketing team and key stakeholders
  • Support internal understanding and confident representation of the brand
• Project Management and Support
  • Manage multiple projects and tasks concurrently, ensuring timelines and quality standards are met
  • Support reporting, presentations and internal brand updates as required
  • Ad hoc brand support and special projects, as needed
• Experience, Qualifications and Competencies
  • 3–5 years’ experience in a Brand, Marketing or creative role, ideally within luxury travel, hospitality or lifestyle brands
  • A relevant qualification in Marketing, Brand Management, Advertising or a related field
  • Strong understanding of brand identity, design processes and creative workflows
  • Experience working with designers, agencies and print suppliers
  • Proficiency in Microsoft Office and familiarity with Adobe Creative Suite
  • Strong organisation, attention to detail and project management skills
  • Confident communicator and creative thinker
  • Collaborative, can-do attitude, and solutions-focused
  • A genuine passion for travel and sustainable tourism