Trade Marketing Specialist

Key Purpose of Role The purpose of this role is to lead the implementation of the business‑to‑business brand and communication plans, in line with agreed strategies, image and positional goals, aligned to overall organisational objectives. This includes monitoring competitor trends, managing relationships with 3rd‑party partners and internal stakeholders, and implementing with accountability and ownership as part of the Commercial/Trade Marketing team and function.

Project Management and Implementation of PMB Business‑to‑Business Marketing and Communication Campaigns

• Liaise with sales management to collate content for collateral, mailers and activations.
• Supply DTP/agency/creative teams with timely completed briefs, duly consulted with the marketing manager.
• Manage delivery of creative from DTP/agency/creative teams.
• Execute timely delivery of collateral on Everlytics / Rocketseed / Medialoop.
• Liaise with sales management and collate content for sales campaigns, brand roadshows, offers & benefits, annual rate‑card communications, direct mailers and digital comms, category strategy, seasonal offers, occasions and special tactical campaigns.
• Send complete briefs to appropriate resources including agency and internal creative teams, including response objectives, copy, positioning, creative direction or insight, timing and fulfilment mechanics where necessary.
• Liaise directly with creative teams and traffic to secure finished creative for approval.
• Proofread campaign copy and submit to the national marketing and events manager for final sign‑off.
• Mobilise internal digital and social media strategies and departments to deliver.
• Plan activations to achieve business objectives and CRM marketing fulfilment, interpreting trends and needs.
• Co‑ordinate briefs, creative and copy with suppliers.
• Manage scope of work and delivery as per agreed strategy and budget schedules, preparing 6 months in advance.
• Work closely with research and insights to produce content that communicates competitive advantages to the business.
• Lead the implementation of the brand and communication plans in line with agreed strategies, image and positional goals, aligned to overall organisational objectives.
• On‑going monitoring and measuring of brand and communication activity to improve results as well as maximise ROI.
• Maintain the brand’s corporate identity (CI), ensuring consistent delivery across all brand contacts and adherence to directives and guidelines.
• Manage the brand and communications budgets to ensure initiatives are implemented on target and within parameters.
• Provide monthly and quarterly reports of brand and communications activities and initiatives.
• Keep the trade calendar up‑to‑date and communicate updates.
• Conduct post‑campaign analyses and present findings to key stakeholders.
• Implement ATL and BTL communications in line with budget and brand strategies to achieve objectives, briefing agencies and managing the creative process within time scales.
• Project‑manage the execution of approved brand plans in association with relevant programming, digital, sales and support departments throughout the campaign, including reviews and approvals at agreed milestones, and post‑campaign performance analysis.
• Track, forecast and align campaign budget with actual spend and provide proper reporting.

• Insight and contribution towards the fiscal budget.
• Manage all concert tickets and distribution for Trade.
• Ensure that all client events, workshops and roadshows are implemented.
• Responsible for all brand and company collateral (branding, stationery, general).
• Manage and coordinate all client engagements.
• Relationship management with key stakeholders at agencies.
• Planning and coordinating of the sales trade calendar.
• Manage all client requests – gifts, cards, client hotel bookings, flights, transport.
• Build and manage relationships with suppliers.
• Manage all VIP and client/executive touch points for station‑owned events.

• Work collaboratively with internal and external stakeholders to ensure delivery.
• Participate in event execution and general team support.

• Minimum required qualification: Bachelor’s degree or national…