Product Marketing Manager

About Ozow

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, Pay Shap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow's products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

• Lead qualitative and quantitative research to validate product‑market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow's offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go‑to‑market strategy.
• Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.

• Develop and lead go‑to‑market strategies for new products, features, and improvements across our full suite:
  Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, Pay Shap, Payouts, Refunds, and Merchant Portal.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.

• Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre‑development to ensure product‑market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.

• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.

• Create and manage sales and enablement content including pitch decks, brochures, battle cards, one‑pagers, FAQs, and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
• Maintain a centralised content hub/repository for the Commercial team to easily access up‑to‑date collateral.

• Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.

• Work with UX, Product, and Client Success teams to optimise the end‑to‑end merchant journey.
• Own post‑launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.

• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
• Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.

• 5+ years' experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM…