Paid Social Manager

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

Balancing brand goals with ecommerce goals is tricky business for Backbone Media’s clients. As the country’s leading Active Lifestyle Marketing Agency, Backbone Media has the unique opportunity to help brands like YETI, Smartwool, La Sportiva and many more with these challenges.

The Paid Social Manager is responsible for executing all day-to-day management, optimization, and execution across paid social platforms including, but not limited to, Meta, Pinterest, Snapchat, Tik Tok, and Reddit associated with assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client relationships; training team members; and developing strategies to stay ahead of the ever-changing paid social landscape.

The ideal Paid Social Manager candidate is a critical thinker who is proactive and decisive with an analytical mindset that has a proven track record in driving performance across paid social platforms.

• Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, Tik Tok, and Snapchat for direct response retail and tourism accounts
• Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels
• Provide budget recommendations based on audience size, revenue goals, platform performance, etc.
• Develop strategic recommendations with supporting rationale to maximize performance on paid social
• Deliver integrated paid social media campaigns with an appreciation for other online and offline channels
• Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner
• Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders
• Support in any new business pitches and related work as required
• Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights
• Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social

• Bachelor’s Degree
• 2-5 years of relevant professional experience

Note:

we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

• Comprehensive experience with relevant marketing technology stacks, including but not limited to:
  Google Analytics, Meta, Tik Tok, Snapchat, Reddit, and Pinterest
• Strong working knowledge of Excel and competency in PowerPoint and Word
• Create and apply strategies across paid social campaigns; including audience targeting, placement strategies, creative analyses, and campaign structure recommendations
• Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
• Working knowledge of platform pixel and event setup
• Ability to articulate strategic approaches through verbal, written and visual presentations to clients
• Excellent communication skills with an analytical approach to managing data
• Detail-oriented with exceptional critical-thinking and problem-solving abilities
• Able to prioritize, multi-task and work under pressure
• Self-motivated and excited to take on new challenges

• Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
• Basic understanding of public relations, community management and affiliate marketing
• Understanding of Backbone’s core values
• A natural curiosity
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an…