Cluster Director of Sales

Cluster Director of Sales - Bristol & Cardiff

About PRISM Group and Sunday hotels

Sunday Hotels, part of the PRISM Group, is one of the fastest-growing and most exciting hospitality luxury brands across the globe operating in 35+ countries from America to Australia with 22,700+ hotels and 150,000+ Holiday Homes — a place where ambition, creativity and career growth truly thrive. Backed by investors like Softbank, Microsoft, Airbnb and more institutional investors, PRISM Group is a powerful hospitality global platform driven by a warm, people-first culture, Sunday offers real opportunities to progress, contribute ideas, shape new openings and be part of a brand that’s rapidly expanding across major cities and landmark destinations.

Joining Sunday means joining a team with energy, purpose and the chance to grow as fast as the brand itself.

Why Join Sunday Hotels – Part of the PRISM Group

Sunday Hotels is one of the fastest-growing lifestyle and premium hotel brands in the UK, backed by the strength, innovation and long-term vision of the PRISM Group. Joining us means stepping into a company that is transforming hospitality with ambition, culture and opportunity at the heart of everything we do.

1. Fastest Growing Luxury Brand

Sunday Hotels is expanding rapidly across the UK — from major city properties to landmark historic hotels. This growth creates real opportunities for people to build careers, step into leadership roles and be part of something evolving at pace.

2. Powered by PRISM Group – a Global Hospitality Leader

Being part of PRISM means stability, investment, global standards and access to high-level support teams across sales, revenue, operations, digital and branding. You join not just a hotel — but a powerful hospitality and technology ecosystem.

We promote from within, support internal moves across hotels and departments, and give talented individuals the space to grow quickly. Many team members move into senior roles much faster than in traditional hotel groups.

4. A Culture Built on People First

Sunday Hotels focuses on warmth, collaboration and trust. We build environments where people feel valued, supported and proud of the experience they deliver to guests.

From brand design to new technology and commercial strategy to guest experiences — Sunday encourages creativity. Your ideas matter here. You can genuinely shape the way the hotel operates and grows.

About Holland House Hotel by Sunday

Holland House Hotel Cardiff by Sunday is a contemporary 4-star property located in the heart of Cardiff, offering premium accommodation, extensive conference and events facilities, a vibrant restaurant & bar, and a well-equipped leisure and wellness centre. As part of the Sunday Hotels portfolio, the property delivers warm hospitality, exceptional service standards, and strong commercial performance.

The Director of Sales will play a critical role in shaping the hotel’s market position, driving revenue across all segments, and strengthening our presence within Cardiff and the wider South Wales region.

JD

Role Overview

The Director of Sales is responsible for developing and executing a segment-focused sales strategy that maximises revenue across corporate transient, corporate contracted, group series, tour operators, FIT, and GDS channels. This is a market-facing role that requires strong relationships, proactive prospecting, and consistent engagement with key business partners.

This role reports directly to the Group Head of Sales and works closely with the General Manager of Holland House Hotel Cardiff.

Key Responsibilities

• Build and execute a targeted annual sales plan for corporate, groups, tours, FIT, GDS and long-stay segments.
• Proactively identify new business opportunities in Cardiff, South…