Sr. Director of Market Development

Salary Range: $ To $ Annually

Job Title: Senior Director of Market Development

HQ Location: Carlsbad, CA (Hybrid)

Salary: $170,000-$220,000/year + bonus, based on experience

Reports To: VP of Strategy

FLSA Status: Exempt

• Life insurance
• 401(k) with company contribution equal to 3% of compensation
• Generous paid time off and paid holidays
• Employee Assistance Program

The Senior Director of Market Development is an autonomous, highly organized, results-driven professional who thrives in a dynamic, fast-growing company. This proactive and nimble individual can operate at a fast pace and take charge of identifying opportunities, crafting a strategy for pursuit, and acting on them efficiently and timely. The role is driven by producing results while fostering relationships in a genuine manner.

A self-confident, bold, independent thinker and doer who enjoys collaboration and understands team dynamics. A high communicator conveying precise information to key decision makers on a continual basis.

Business Operational Practices

• Implement standard business operational practices (time management, task planning, task management, goal/objective tracking, self-implemented organizational practices, reporting and proactive planning)

Developing and executing a clearly defined market growth strategy

• Work in direct collaboration with VP of Strategy to develop and implement the market growth strategy, outlining specific industry sectors, targets and associated volume projections for each.
• Maintain monthly tracking of YTD acquisitions relative to annual goals.
• Provide monthly pipeline and market report to the executive leadership team.

Executing a clear process for business acquisition

• Penetrate target geographic markets.
• Penetrate target industry sectors.
• Penetrate target clients.
• Penetrate target business generators.
• Utilize pipeline/opportunity tracking system to identify opportunities, status and next steps.
• Maintain organized tracking system and real-time knowledge of project status and next step(s).
• Self-accountability for follow through and execution.

Opportunity Generation and Execution

• Generate new opportunities for the company (people and projects).
• Maintain an organized and targeted weekly calendar.
• Move opportunities through the sales process from inception to signed contract.
• Coordinate an organized and efficient Go‑No‑Go process.
• Develop proposals and presentations.
• Close on opportunities (signed contracts).

Internal Communications

• Provide a consistent flow of information to internal department heads (Preconstruction, Marketing, Project Management and VP of Strategy).

Managing the Client Experience

• Maintain constant contact with client to sustain relationship.
• Deliver high quality client experiences.
• Coordinate interaction with Preconstruction and clients.
• Accurate and timely estimates.
• Client Interaction.
• Ability to convey pricing information, Preconstruction processes, and contract delivery methods.
• Draft and secure Preconstruction agreements.
• Ability to convey historical pricing data.

Continual knowledge of Trends and Forecasts (“Student of the Trade”)

• Demographics
• Geographic
• Industry Sectors
• Clientele

Working directly with the Director of Marketing to develop best‑in‑class content and collateral

• Website, deliverables, proposals, presentations, industry articles, expert voice, white papers.
• Hold weekly meeting with Director of Marketing.

External Activities

• Serve on industry boards.
• Be involved in the community.
• Be a member of appropriate organizations – NAIOP, CREW, ULI, ICSC, etc.
• Participate in industry events.

Assist VP of Strategy by

• Autonomously running day‑to‑day Market Development operations and processes.
• Bi-monthly pipeline reporting to senior leadership and attending bi-monthly meetings.
• Focus on the big picture of market trends and implement actions to position the company for success.
• Identify operating inefficiencies.
  
  Think strategically regarding customers, competitors and markets.
• Assist in formulating long‑term and short‑term business plans.

Accountable for these functions

• Developing and executing annual market growth strategy.
• Generating and closing new business…