Manager, eCommerce Planning

Job Description

Manager, eCommerce Planning

Reports to:

Sr. Director, Operations
Dotted Line:
Sr. Director, eCommerce Merchandising

Location:

Carlsbad, CA (hybrid schedul)

At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact.

That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum. If you’re excited to help shape what’s next for REEF, we’d love to hear from you.

This is a high impact, commercially focused role at the center of our DTC business. The ECommerce Planning Manager will help build and own the financial and inventory planning function for our eCommerce channel, including the planning framework, operating cadence, and decision support tools that guide how we allocate inventory, manage OTB, and plan for growth.

This is a builder role. The right person will have the opportunity to create structure, improve processes, and make a meaningful impact on how the eCommerce business operates. We are looking for someone who is curious, analytical, and commercially minded. Someone who sees planning as a strategic function, proactively identifies risks and opportunities, connects inventory decisions to business outcomes, and partners cross functionally with clarity and confidence.

This role reports to the Sr. Director, Operations, with a strong dotted line to the Sr. Director, ECommerce Merchandising. Day to day commercial priorities and performance accountability are closely shared across both functions. Success in this role will require strong partnerships with Merchandising, Marketing, Finance, and Supply Chain. This is a full-time, exempt position. Employees are required to work a hybrid schedule.

(3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

• Financial & Inventory Planning
• Assortment & Inventory Strategy
• Cross-Functional Partnership & Planning Operations

• Own in-season forecasting methodology and forecast accuracy for the eCommerce channel, continuously refining models using sell-through trends, marketing investment, consumer signals, and business performance drivers
• Develop scenario models to support key business decisions: promotional strategy, inventory investment, markdown timing, and channel prioritization
• Partner closely with Finance to align inventory and demand plans with revenue, margin, and cash flow objectives; proactively identifying risks, tradeoffs, and corrective actions

• Influence channel assortment and inventory decisions through strong partnership with ECommerce Merchandising, balancing growth opportunities, inventory productivity, and customer demand
• Own inventory productivity metrics and targets: weeks of supply, turn, size curve integrity, and in-stock rates by category
• Own seasonal SKU count targets in alignment with ECommerce Merchandising
• Proactively identify replenishment opportunities, excess inventory risk, and markdown needs; bringing a recommendation, not just the data
• Own the communication of buy quantities and inventory positions to cross-functional stakeholders
• Establish and own the DTC eCommerce OTB; building the planning framework and operating cadence from annual and seasonal planning through in-season management and end-of-season hindsight
• Design and evolve planning tools,…