Principal Electrical Engineer

Job Title:

Principal Electrical Engineer

The Principal Electrical Engineer defines and leads the overall electrical system architecture for complex consumer electronics product lines. This role drives system‑level design decisions that balance performance, cost, and manufacturability, while ensuring tight alignment between hardware, software, firmware, and product requirements. The engineer provides cross‑functional technical leadership, establishes design standards and long‑term technical strategy, and oversees product development from concept through production at a system level.

• Define and lead the overall electrical system architecture for complex hardware product lines, ensuring robust, scalable, and manufacturable designs.
• Drive system‑level design decisions that balance performance, cost, complexity, reliability, and manufacturability across multiple products.
• Architect solutions that integrate SoCs, microcontrollers, sensors, FPGAs, and connectivity systems such as Bluetooth, Wi‑Fi, and USB.
• Align hardware architecture closely with software, firmware, and product requirements to ensure cohesive end‑to‑end system behavior.
• Lead cross‑functional technical direction across hardware, software, firmware, and product teams, ensuring clear requirements and execution alignment.
• Establish and maintain electrical design standards, best practices, and long‑term technical strategy for system architecture and implementation.
• Oversee product development at a system level from concept, through design and prototyping, into validation, environmental testing, and production.
• Guide PCB design activities and reviews, including schematic capture, layout considerations, and design for manufacturability and test.
• Use debugging tools and system debug techniques to identify, root‑cause, and resolve complex electrical and system‑level issues.
• Evaluate and communicate tradeoffs between performance, cost, complexity, and schedule to guide product and architecture decisions.
• Provide technical leadership and mentorship to other engineers, fostering strong technical execution and architectural thinking.
• Collaborate closely with cross‑functional partners to define system requirements, interfaces, and integration plans for new product lines.
• Support environmental testing and validation activities to ensure products meet reliability and regulatory requirements.
• Contribute to building next‑generation hardware platforms from the ground up, including new product categories and multiple product lines.

• Bachelor’s, Master’s, or PhD in Electrical Engineering or a related discipline.
• Typically 12+ years of experience in electrical engineering or equivalent depth of system‑level ownership and architectural impact.
• Extensive experience in electrical system design and system architecture for complex hardware products.
• Proven ability to define and deliver end‑to‑end electrical systems from concept through production.
• Strong background in SoC architecture, embedded systems, and interface design.
• Hands‑on experience with PCB design, including schematic capture and layout collaboration.
• Proficiency with debugging tools and system debug techniques for complex electrical and mixed hardware/software systems.
• Experience integrating microcontrollers, SoCs, sensors, FPGAs, and connectivity systems such as Bluetooth, Wi‑Fi, and USB.
• Deep understanding of hardware and software system integration, including cross‑functional requirements and constraints.
• Demonstrated experience working across cross‑functional teams and managing technical requirements.
• Expertise in evaluating tradeoffs between cost, complexity, performance, and manufacturability to guide product direction.
• Experience in consumer electronics or similarly complex hardware environments.
• Ability to operate effectively in a fast‑paced startup environment with high ownership and evolving priorities.
• Strong technical leadership skills with the ability to influence architecture and direction across engineering organizations.

• Experience with Altium or similar PCB design tools.
• Background in environmental testing and validation for hardware…