Marketing Manager; B2B SaaS startup - Hybrid

Overview

Our client is a profitable, fast-growing B2B SaaS company seeking a hands-on Head of Marketing to drive demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. This hybrid role (2–3 days on-site in Carlsbad, CA) reports directly to executive leadership in a fast-paced, high-impact environment.

Job Title:

Marketing Manager

Job Location:

Carlsbad, CA

Work Schedule:

Hybrid; 2–3 Days On-Site
Pay Range: $170k–$210k OTE inclusive of Performance-Based Bonus/Commission + Equity + Comprehensive Health Benefits + 401(k)

Must Have:

• 4+ years of B2B SaaS marketing experience
• Hands-on SEO experience driving sales-qualified leads and pipeline
• Experience managing SEM/paid acquisition programs
• Strong copywriting and basic design skills
• Proficient with Hub Spot, GA4, GSC, Word Press
• Previous startup experience

Preferred:

• Familiarity with Elementor
• Familiarity with modern data platforms (Snowflake, Databricks, dbt)
• Partner co-marketing experience
• Exposure to events marketing
• Experience selling to technical leadership

• Own Marketing Operations:
  Execute SEO, SEM, content creation, webinars, and demand generation campaigns while ensuring measurable ROI and pipeline impact.
• Demand Generation & Paid Media:
  Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails.
• Content & Thought Leadership:
  Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers.
• Event Marketing:
  Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups.
• Marketing Ops & Analytics:
  Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance.
• Cross-Functional Collaboration:
  
  Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives.
• Process Improvement:
  Recommend and implement enhancements to marketing workflows, systems, and campaign strategies.
• Leadership & Influence:
  Act as the marketing authority—communicating clearly, driving outcomes, and building credibility while laying the foundation for a future marketing team.

• High-impact marketing leadership role where you build and own the company’s first scalable marketing engine
• Competitive compensation: strong base salary + performance-based bonus/commission + equity
• Comprehensive benefits package with excellent medical coverage and 401k
• Hands-on, dynamic environment—execute SEO, SEM, content, and demand generation initiatives that directly drive pipeline
• True autonomy: shape strategy, implement your playbook, and influence growth outcomes across the business
• Collaborative, supportive culture with direct access to executive leadership and close partnership with Sales
• Profitable, fast-growing B2B SaaS company with high upside and opportunity to scale a marketing team
• Opportunity to develop and grow your career while building best-in-class marketing processes from the ground up
• Lean, startup-style organization—fast decisions, minimal bureaucracy, and freedom to make an impact

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