Paid Social Specialist, Health Media

The Paid Social Specialist will directly support the Health Media Hub team in fulfilling media buying, analysis, optimization, reporting, and management of tactical Paid Social media plans for client accounts. You will proactively provide client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance.

You are expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. Additionally, you will play a key role in providing and presenting data to Health Media Hub team members, internal department stakeholders, and clients to ensure strategic direction and goals are achieved and reflected in tactical Paid Social channel plan recommendations.

• Set up, QA, and management of campaigns across Paid Social platforms including but not limited to Meta, You Tube, Tik Tok, Linked In, Reddit, Pinterest, Snap Chat, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements
• Provide strategic recommendation and guidance on pharma specific rules and general FDA media knowledge
• Expertise in the bidding & optimization solutions in the respective channels, and what makes sense for a given client based on their goals/performance
• Ensure budgets are correctly optimized and managed according to forecast and/or plans
• Troubleshoot campaign challenges including tracking and measurement, working closely with Strategy, Ad Operations, and Business Insights teams to problem solve
• Clearly and proactively communicate any performance shifts, challenges, and optimizations to internal and external stakeholders
• Monitor & analyze performance media data via daily, weekly, and monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage performance media performance
• Present performance updates and optimizations to clients on a regular and ad-hoc basis
• Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams
• Perform accurate and timely billings and reconciliation
• Understanding of additional vendors that could provide value to clients
• Conduct audits for both new, onboarding clients as well as prospective ones
• Monitor and analyze Competitor activity, providing key insights and trends to clients

• Minimum of 4 years’ experience in executing Paid Social campaigns
• Must have experience within healthcare/pharmaceutical space
• You are experienced in Meta (Facebook, Instagram), You Tube, Tik Tok, Linked In, Reddit, Google Analytics (or comparable Analytics platforms)
• You have a solid understanding of paid social media research and how to leverage data
• You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
• You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
• You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
• You are self-motivated and productive in both independently and in a collaborative team setting
• You work well under pressure while maintaining accuracy, strict confidentiality, and a professional demeanor
• You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
• You have outstanding written and oral communications skills and the ability to think strategically
• You take a proactive and resourceful approach to problem-solving
• You have a high level of attention to detail and organization
• You have a growth-oriented mindset
• You have a desire and ability to thrive in a fast-paced environment
• You demonstrate high initiative and willingness to assume greater responsibility

• Bachelor’s Degree in Marketing, Advertising, related field of study, or experience in relevant field…