Director, Social Media

• Compensation: USD 170,000 - USD 190,000 - yearly

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.

We are proud to be an outlet for opportunity and for personal growth and success.

We are seeking a Director, Social Media to build and lead our global social strategy across owned social channels. This role will be part of the Brand Marketing team and partner closely with Creative, Performance Marketing, and Merchandising teams to architect best-in-class social executions that are on brand, on trend, and culturally relevant. You’ll bring strategic vision, operational excellence, and a deep understanding of both storytelling and performance to ensure Vuori’s social ecosystem drives brand love, engagement, and measurable business growth.

What you’ll get to:

Strategic Leadership & Vision

• Define and own Vuori’s global social media strategy across organic and paid channels.
• Establish the strategic framework for how social ladders up to overall brand, campaign, and business objectives.
• Partner with Brand, Creative, and Performance teams to build an integrated organic-and-paid ecosystem that maximizes reach, engagement, and efficiency.
• Stay ahead of platform trends, algorithms, and cultural moments to ensure Vuori’s presence remains relevant and impactful.
• Develop clear KPIs (reach, engagement, growth, ROI) and align analytics and insights to optimize content and spend.
• Partner with the Creative team to develop social-first, culturally compelling content across video, short-form, static, and emerging formats.
• Ensure all social creative aligns with Vuori’s aesthetic, tone, and purpose, while embracing platform-native storytelling.
• Guide cross-functional campaign planning — from concept through posting — ensuring timing, tone, and creative integration across channels.
• Lead social boosting and post amplification strategies in partnership with the Paid Media team to extend reach and engagement of organic content.
• Champion experimentation and innovation across platforms and formats, backed by data-driven testing and iteration.

Paid Social & Performance Partnership

• Partner closely with the Performance Marketing team to connect brand storytelling with performance goals.
• Develop frameworks for boosted content, paid social amplification, and always-on brand campaigns that enhance reach and conversion.
• Inform targeting strategies, creative testing, and budget allocation to ensure paid efforts are efficient and brand-aligned.
• Translate insights from paid performance back into creative and content development to improve future output.
• Lead, mentor, and grow a high-performing social team of strategists, producers, and platform experts.
• Establish scalable processes for planning, publishing, and reporting across regions and platforms.
• Foster strong collaboration with Creative, Brand, Performance Marketing, PR, and Retail teams.
• Manage relationships with social platforms, agencies, and tools/vendors to ensure Vuori is at the forefront of innovation.
• Build internal education and alignment around social best practices and evolving platform capabilities.

Analytics & Reporting

• Partner with Analytics to track performance across paid and organic efforts.
• Deliver actionable insights and executive-level reporting that connects social activity to brand and business outcomes.
• Continuously refine strategy based on learnings and emerging platform opportunities.

Who you are:

• 10+ years of experience in social media, digital marketing, and/or content strategy — including 6+ years leading teams.
• Bachelor’s degree or equivalent experience.
• Proven success in developing and scaling global social strategies for consumer or lifestyle brands.
• Deep understanding of major social…