Senior Director Marketing

purpose & overall relevance for the organization

the senior director marketing is the most senior marketing leader for adidas golf and owns the integrated global agenda across brand marketing and sports marketing. The role sets the vision, strategy and investment priorities across storytelling, activation, digital, social, pr, retail marketing, creative development and the global athlete and partner portfolio.

as a member of the golf senior leadership team, the role connects athlete credibility, consumer storytelling, product innovation and marketplace activation into one cohesive marketing strategy that drives brand desirability, demand creation and sustainable business growth. The role serves as the senior functional leader for sports marketing, owning portfolio strategy, investment priorities, key contracting and relationship decisions, and the integration of athlete assets across the broader marketing agenda.

• own and evolve the multi-year global brand marketing and sports marketing strategy for adidas golf, aligned with golf, brand and enterprise strategy.
• set the integrated consumer and athlete agenda across storytelling, activation, sports marketing, digital, social, pr, retail marketing and creative development.
• represent marketing on the golf senior leadership team and shape business unit strategy, growth priorities, resource choices and organizational decisions.
• translate consumer, cultural, athlete, marketplace and commercial insight into clear marketing priorities and measurable brand and business outcomes.
• ensure sports marketing operates as a horizontal capability that informs and strengthens storytelling, activation, product, design, development, go-to-market and commercial execution.

• own the global adidas golf sports marketing strategy, athlete and partner portfolio architecture and multi-year investment priorities across professional, amateur and collegiate golf.
• set the direction and decision criteria for athlete identification, scouting, evaluation, recruitment, renewal and exit recommendations based on brand fit, product credibility, consumer influence, geographic relevance and commercial value.
• lead or directly oversee the most material athlete and partner negotiations with agents, management companies, tours and golf organizations in partnership with legal, finance and relevant adidas stakeholders.
• own senior relationships with priority athletes, agents and strategic partners and serve as the executive escalation point for significant contractual, service, performance, reputational or athlete-welfare matters.
• maintain visible leadership within the golf ecosystem, including appropriate presence at major professional and amateur events, while empowering the sports marketing team to lead ongoing tour coverage and athlete service.
• set governance for contracts, rights, obligations, renewals, portfolio reviews, risk management and return on investment.

• ensure contracted athlete and partner rights are fully integrated into global storytelling, activation, digital, social, pr, retail and commercial plans.
• create a clear connection between athlete identification and signing, athlete servicing, rights utilization and consumer-facing activation.
• partner with product marketing, design and development to embed athlete insight, testing and performance feedback into product creation, validation and launch priorities.
• align sports marketing, storytelling and activation leaders around a shared seasonal athlete and asset plan that advances priority products and brand narratives.
• ensure athlete scripting, appearances, content, product seeding and event participation strengthen both adidas golf and partner value.
• monitor athlete performance, competitive activity, golf industry developments and emerging talent to inform future strategy and portfolio choices.

• own global marketing investment principles and annual resource allocation across brand marketing, agencies, athlete and partner contracts, activation and sports marketing operations.
• establish performance measures and business reviews connecting marketing and sports marketing activity to brand, consumer, product and commercial outcomes.
• make portfolio trade-offs across stories, channels, athlete assets, markets and capabilities and redirect resources when performance, risk or opportunity requires action.
• set global marketing governance, decision rights, quality standards and market adoption expectations.
• serve as the final golf marketing and sports marketing escalation point for material brand, athlete, partner, agency, budget, legal and execution decisions.

• lead and develop a high-performing global marketing organization spanning storytelling, activation and sports marketing, including senior leaders and…