Creative Director

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home.

A great Creative Director doesn't just craft visually compelling work, they shape the emotional world a customer steps into. They are the creative strategist and visionary who defines how a brand thinks, feels, and shows up in the world, and that is exactly what this role is for ALOHA Collection.

Reporting to the Vice President of Marketing, the Creative Director is the creative strategy and visionary leader of the brand, working directly alongside the executive team to set the overall creative direction and ensure it flows with intention and consistency across every channel, touchpoint, and season. This is not just an executional role. It is a strategic one. This person owns the creative platform, strategy, and vision that everything else ladders up to, then leads the full creative organization to bring that vision to life across every touchpoint, end-to-end, from concept to customer.

The ideal candidate thinks in consumer insight and cultural relevance before they think in visuals. They bring both strategic depth and creative vision under one leader, and partner closely with marketing and cross-functional leaders to ensure every expression of the brand is cohesive, intentional, and emotionally resonant. They are digitally native — fluent in how content moves across channels, how creative drives conversion, and how data and intuition work together to build a brand, creative's core role in growth, providing the ingredients that will resonate and perform across channels, including high performing paid media to support brand growth.

They shape how ALOHA is felt, not just how it looks.

This is a critical leadership role for a brand with significant domestic and international growth ahead. The right person brings a rare combination of aesthetic instincts, storytelling ability, cultural fluency, and leadership depth, with the range to build the global creative strategy that allows ALOHA to scale successfully into new markets while keeping its authentic roots in Hawai'i intact. They bring the creative thinking, cultural fluency, and storytelling depth to ensure that as ALOHA grows, it never loses the soul that made it special.

• Drives creative strategy and vision for the brand, partnering directly with the executive team on seasonal creative direction and serving as the creative visionary across all cross-functional teams ensuring cohesive, intentional execution at every touchpoint, from concept to customer
• Define and uphold a compelling, cohesive brand narrative across every channel and touchpoint
• Develop the seasonal creative strategy, vision and platform, translating the brand's emotional world into a clear visual and narrative direction that flows consistently across all executions
• Partner with cross-functional teams to define and evolve the brand's voice, tone, and messaging hierarchy, ensuring language and copy direction are as intentional and consistent as the visual identity
• Ground all creative decisions in consumer insight, cultural fluency, and market intelligence producing work that shapes how ALOHA is felt, not just how it looks, and drives both emotional resonance and action.
• Digitally native — fluent in how content moves across channels, how creative drives conversion, and how data and intuition work together to build a brand
• Develop the seasonal creative strategy, vision, and platform, setting the visual and narrative direction that serves as the creative north star across all 360 teams, from Marketing, Creative and Content to Visual Merchandising, Retail, LAB, and Product, guiding every expression of the brand from concept to customer so it tells the same story in a different room.
• Spearhead the partnership with Merchandising and Product Design at the start of each season to align on design direction, translating the seasonal brand vision into emotionally resonant creative concepts that flow seamlessly from concept to customer
• Build and drive the creative direction across all product packaging and physical touchpoints, partnering with Product to ensure a cohesive and emotionally resonant brand experience at every touchpoint
• Own and evolve the brand book and visual identity system, ensuring guidelines are clearly documented,…