Sr. DTC Merchandiser

Sr. DTC Merchandiser

This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week.

The Sr. DTC Merchandiser supports the development and execution of merchandising strategies that drive long-term, sustainable growth across the direct-to-consumer business, with a primary focus on ecommerce, digital product storytelling, campaign execution, and go-to-market implementation.

This role serves as the connection point between seasonal line strategy, consumer-facing product storytelling, marketing moments, ecommerce execution, and in-season business performance. The role helps define what products the brand is speaking to, when those stories come to life, why those products matter to the consumer, and how priorities are communicated across cross-functional teams.

This role partners closely with ecommerce merchandising, marketing, creative, planning, product merchandising, and retail planning to ensure product priorities, story timing, inventory realities, and business needs are aligned across the DTC consumer journey.

1. DTC Seasonal Product & GTM Planning

• Support the Senior Manager, DTC Merchandising in building, maintaining, and communicating the Seasonal Product & GTM Calendar, including key product stories, launches, category moments, campaign priorities, and consumer-led seasonal edits.
• Translate seasonal line strategy into DTC product priorities to share across DTC channels including web, email, retail, social, and paid media.
• Partner with Product Merchandising and Planning to understand line intent, key franchises, product flow, delivery timing, and inventory position.
• Maintain visibility to key launches, late adds, delivery shifts, chase opportunities, markdown moments, and promotional needs to ensure product priorities remain actionable and commercially grounded.
• Conduct ongoing competitive shopping and market research to maintain a strong pulse on the apparel landscape, identifying relevant product, pricing, color, styling, assortment, storytelling, and promotional trends.

2. Product Storytelling

• Translate product features, intent, and seasonal direction into consumer-facing product stories, including the consumer benefit, use case, outfitting opportunity, and reason-to-buy.
• Support the development of product POVs for seasonal stories, campaign moments, category pushes, launches, collections, DTC priorities, and consumer-led product edits.
• Partner with Marketing and Creative to ensure product priorities, hierarchy, selling points, styling needs, and asset requirements are clearly briefed and accurately represented.

3. Cross-Functional Channel Alignment

• Serve as a key partner in translating seasonal product priorities into actionable briefs for Marketing, Creative, Ecommerce, Site Merchandising, Retail Planning, and Commercial teams.
• Partner with ecommerce merchandising to ensure site experiences reflect the product stories, featured product priorities, inventory timing, and campaign timing.
• Partner with the Retail Assortment Planner to ensure retail windows and zone plans align with the broader product roadmap, marketing calendar, and key seasonal stories.
• Communicate roadmap updates, product pivots, delayed deliveries, late adds, campaign shifts, and priority changes clearly and consistently across teams.

4. In-Season Product Management

• Monitor weekly business performance and support the Senior Manager in identifying product risks, opportunities, and recommended actions.
• Partner with Planning to understand sell-through, inventory position, receipt flow, SKU productivity, margin, and markdown risk.
• Update the DTC product roadmap based on business performance, delivery changes, inventory shifts, marketing changes, late arrivals, markdowns, and promotional needs and communicate cross-functionally.
• Partner with Marketing, Ecommerce, Planning, and Creative to adjust product priorities and channel support based on selling trends and inventory positions.

5. Reporting, Insights & Seasonal Hindsight

• Run weekly, monthly, and seasonal reporting for the DTC merchandising function.
• Analyze product, category, collection, campaign, and channel…