Retail Store Lead Sales Associate

We are Joie
, a global baby gear brand established in 2011 and distributed across over 85 countries.

At Joie, we prioritize designing products with families in mind and our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

With our continued growth, and expansion into the US Market, we're seeking a Lead Sales Associates for the launch of our first Showroom Retail Store in Carlsbad, CA.

The Lead Sales Associate for Joie Children’s Products Inc. will set the standard for exceptional customer experience, and guide the team in delivering personalized services that ensures every customer feels valued. With a deep passion for the brand, the Lead Sales Associate will build meaningful connections, engage customers, and educate them on product features and benefits that align with their lifestyle needs.

Serving as a role model on the sales floor, supporting team development and fostering a culture of excellence, the Lead Sales Associate will oversee the store’s presentation and operational standards, with an understanding that first impressions matter.

In the absence of Store Management, the Lead Sales Associate will have oversight of store operations.

• Serve as the face of the brand, delivering a premium, personalized experience that reflects core values. Demonstrate professionalism, positivity, and enthusiasm in all customer and team interactions.
• Warmly greet customers, and build rapport by understanding their style and lifestyle, asking thoughtful questions to identify needs. Confidently recommend products that align with those needs, fostering loyalty and encouraging repeat business.
• Listen actively, address concerns professionally, and escape issues when appropriate.
• Identify and act on cross‑selling and up‑selling opportunities that provide genuine value to the customer.
• Accurately operate the point‑of‑sale system, process payments, and ensure a seamless and efficient checkout experience.

• Foster a positive, inclusive team culture by welcoming all team members, valuing differences, and providing consistent support.
• Promote ongoing learning and strong product knowledge through coaching, feedback, mentoring, and development opportunities.
• Contribute to performance management by offering feedback, conducting check‑ins, recognizing achievements, and partnering with assistant and store managers to address performance concerns.
• Address employee questions and concerns, escalating to assistant or store managers when appropriate.
• Lead shifts by assigning tasks, prioritizing business needs, and adjusting responsibilities as conditions change.
• Provide thoughtful recommendations to people managers to support team recognition, development, and career growth.
• Assist in delivering training and product‑knowledge sessions to ensure all team members are confident and informed.

• Analyze sales data and key performance metrics to guide daily and weekly targets, ensuring the team is enrolled and executes priority initiatives.
• Coordinate and adjust team schedules to maintain optimal floor coverage, making informed decisions about calling in additional support or scaling back team coverage when demand decreases.
• Perform cash-handling procedures including till balancing and preparing deposits.
• Respond to all operational disruptions, maintaining store functions and supporting business continuity.
• Perform daily cleaning tasks—including bathrooms, kitchen areas, and high‑touch surfaces—to maintain a clean and welcoming store environment.
• Adhere to people‑safety standards, policies, and procedures to support a safe workplace.
• Take an active role in maintaining safe spaces by following safety protocols and addressing concerns promptly.
• Complete all work in compliance with company policies, procedures, and applicable local regulations.
• Execute daily store‑readiness activities to ensure the store is prepared for opening and maintains operational excellence throughout the day.
• Maintain floor presentation standards and support the use of store technology to enhance customer interactions.
• Open…