Sr Manager, Revenue

Fluidra is looking for a Sr Manager, Revenue Growth to join our team in Carlsbad, CA
.

The Sr Manager, Revenue Growth will own how demand turns into revenue. This role is accountable for top‑of‑funnel quality, conversion performance, and distribution‑led commercialization across Builder and Aftermarket segments. The role focuses on acquiring and converting new revenue through analytical funnel management, conversion optimization, and ROI‑driven GTM execution. It does not own pricing, product development, loyalty programs, or day‑to‑day sales execution.

• End‑to‑end demand‑to‑revenue conversion strategy
• Funnel performance from lead creation through revenue realization
• New customer acquisition and early revenue yield
• Distribution‑led commercialization and sell‑through enablement
• Funnel analytics, attribution, and conversion optimization
• ROI of GTM investments tied to revenue outcomes

• Own and optimize the end‑to‑end demand‑to‑revenue funnel across Builder and Aftermarket segments, ensuring demand consistently converts into measurable revenue
• Drive top‑of‑funnel quality and conversion performance across inside sales, field sales, digital channels, and distribution‑led initiatives
• Leverage internal & external data sets to uncover new prospecting and growth opportunities, identifying where Fluidra has the highest probability to win incremental revenue
• Develop and maintain scoring and prioritization models to rank prospects and opportunities based on value, likelihood to convert, and strategic fit
• Translate analytical insights into clear, actionable lead lists and recommendations, facilitating handoff to the appropriate selling motions
• Maintain a strong point of view on Total Addressable Market (TAM) versus known customers, identifying whitespace, penetration gaps, and coverage opportunities
• Apply engagement analytics to evaluate prospect and customer interactions, improving targeting, messaging, and conversion outcomes
• Define, track, and continuously improve funnel performance metrics, including lead quality, conversion rates, speed‑to‑revenue, and early revenue yield
• Identify funnel friction points and apply industry best practices and GTM methodologies to prioritize high‑impact improvements
• Evaluate and optimize GTM investment performance, partnering with Finance and Revenue Intelligence to assess ROI, cost‑to‑revenue, margin impact, and trade‑offs across channels
• Ensure demand conversion strategies directly support new customer acquisition and first‑year revenue growth, increasing first‑year sales as a percentage of total sales
• Responsible for distribution enablement strategy to drive revenue, conversion, and product expansion through key distribution partners.
• Ensure distribution is equipped with the right programs, promotions, enablement, events, and marketing to influence purchasing behavior.
• Lead commercialization initiatives with strategic distributors, including pilots, launches, promotions, and expansion efforts.
• Ensure distribution‑led demand converts efficiently into sell‑through and repeat purchasing.
• Partner with Sales Enablement and Customer Success to improve post‑conversion onboarding and early revenue ramp, reducing leakage between conversion and realized revenue.
• Establish governance cadence and performance reviews for funnel health, prospecting effectiveness, and conversion initiatives.
• Produce executive‑ready insights and presentations that clearly communicate market opportunity, funnel performance, revenue impact, ROI, and recommended actions.

• 8+ years experience in revenue growth, demand conversion, Rev Ops, or GTM strategy
• Experience designing and executing promotional and incentive programs aimed at acquiring first‑time customers and accelerating early revenue adoption
• Proven ability to analyze data sets to uncover prospecting opportunities
• Experience building and applying lead scoring and prioritization models
• Strong understanding of Total Addressable Market (TAM), including identifying whitespace, penetration gaps, and market coverage opportunities
• Ability to translate analytical insights into clear, actionable plans
• Strong commercial and…