Market Development Manager; Camponero Northern San Diego​/Southern Orange

Market Development Manager (Camponero) — Northern San Diego / Southern Orange County

Vinarchy, represented by The Hive, is hiring a Market Development Manager — known internally as a Camponero — to manage and strategically grow our business across the Northern San Diego / Southern Orange County territory. This is a fully field-based role requiring 100% in-market presence.

Role Summary

The Market Development Manager, known as a Camponero, is a fully field-based commercial role responsible for managing and strategically growing Vinarchy's business across an assigned U.S. territory — specifically, Northern San Diego and Southern Orange County. Working closely with distributor partners, key customers and cross-functional Vinarchy teams, the Camponero will deliver revenue, distribution, display and by-the-glass objectives through influential leadership and best-in-class market execution.

As one of Vinarchy's Camponeros — our friends in market — this role will build trusted relationships, champion our brands and create strong connections across the trade.

Key Responsibilities

The Camponero will lead day-to-day execution across the assigned territory, driving an outsized Vinarchy brand presence in both On- and Off-Premise channels. This position requires 100% in-market presence and regular engagement with distributor teams, key accounts and brand activation activity.

• Accountable for achieving revenue, distribution, display and by-the-glass targets jointly aligned by The Hive Regional Director & Trade Marketing Manager and Vinarchy's Regional General Sales Manager.
• Drive Vinarchy brand presence across On- and Off-Premise channels by delivering Pictures of Success (PICOS) through placements, by-the-glass wins, features, promotions, distribution, displays and shelf execution.
• Conduct hand-sales and samplings within the assigned account list.
• Communication and follow-up with distributor sales consultants is a must to ensure each sale is executed through completion.
• Develop and maintain strong relationships with customers within the assigned account list and ensure effective execution.
• Execute approved brand investment plans and provide feedback on ROI to The Hive Regional Director & Trade Marketing Manager and Vinarchy's Regional General Sales Manager.
• Collaborate with Sales, Brand, Trade Marketing, Finance and other cross-functional partners to identify marketplace opportunities and execute best-in‑class market activation.
• Use performance data, competitive activity and market feedback to identify opportunities, improve execution and support commercial growth.
• Keep current with federal, state and local laws and regulations and ensure all sales activities are compliant.

Skills

• Bachelor's Degree or equivalent experience required.
• Three (3)+ years of related experience in the spirits/wine supplier industry or other consumer goods companies.
• Stakeholder management experience with the ability to influence and develop strong partnerships across the business.
• Thorough knowledge of distribution, promotion and selling techniques, with a strong bias for action.
• Experience working with a distributor is beneficial.
• Exceptional planning, organization and self‑management skills.
• Proficiency with MS Office Suite.
• Budget development and management experience.
• Strong communication, presentation and relationship‑building skills.
• Ability to work effectively in a fully field‑based environment.

Physical and Other Requirements

• Valid driver's license and ability to operate a motor vehicle.
• Ability to travel intermittently as required across the assigned market.
• Ability to lift/lower, push, carry or pull up to 45 lbs.
• Ability to perform the physical requirements of the role, including sitting, standing, walking, bending, reaching, stooping and typing using a computer.

About Vinarchy

Vinarchy — Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future as one new, exceptional global wine company. Managing the entire wine supply chain — from grape to glass — Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.

Vinarchy's diversified portfolio includes our global pillars Jacob's Creek, Hardys and Campo Viejo, alongside growth drivers including Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma.

Vinarchy Values

• Grow Together — Innovate, collaborate, bring a winning mindset and act with unity.
• Integrity in Every Drop — Lead with transparency, respect, trust and ethics.
• Own Our Impact — Take accountability for sustainability, safety and empowerment.
• Simplify to Amplify — Bring clarity, efficiency, focus and purpose.