Manager, International Marketing

Salary Range: $ To $ Annually

Job Description :
Manager, International Marketing
Reports to
:
Head of International
Location
:
Carlsbad, CA (hybrid)
About REEF
:

At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact.

That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum. If you’re excited to help shape what’s next for REEF, we’d love to hear from you.

Role Overview :
The International Marketing Manager leads REEF’s international brand and go-to-market strategy across 35 distributor markets(70 countries), serving as the key liaison between REEF HQ and international distributors. This role translates global strategy into local execution, drives distributor sell-in, leads product collaborations, and partners closely with Retail Marketing, Creative, Sales, and E-Commerce teams on content, retail presence, and global events. The ideal candidate is organized, collaborative, and comfortable managing multiple markets and stakeholders s is a full-time, exempt position.

Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

• Lead the development and execution of REEF’s international brand and go-to-market strategy across 35 distributor markets (70 countries), aligning global priorities with local market opportunities and consumer insight.
• Serve as the key liaison between REEF HQ and international distributors, translating global strategy into actionable local plans across marketing, product, retail, and e-commerce.
• Coordinate seasonal international marketing communications; GTM direction, campaign priorities, calendars, and product storytelling to support consistent execution across markets.
• Review distributor marketing plans, ensuring investment and execution support key seasonal initiatives while protecting brand positioning.
• Guide distributors on brand activations, PR, social media, ambassadors, and local events, identifying and sharing successful regional initiatives across markets.
• Partner with the International team to identify growth opportunities and support new market launches and transitions.
• Manage international marketing budgets and investments, prioritizing resources based on ROI, business objectives, and brand impact.
• Share seasonal sell-in tools and resources with international partners, including templates, presentations, and brand videos.
• Develop strategic sell-in decks for key styles, franchises, and categories, highlighting product stories and positioning to drive distributor adoption.
• Share Product House and seasonal product information ahead of distributor buys to support early visibility and informed buying decisions.
• Support the development of international pitch decks and build strategic presentation materials highlighting product opportunities, market insights, and growth potential for existing…