Senior Analyst eCommerce Loyalty Programs

Overview

We’re looking for an individual to own, evolve, and grow the Team Taylor Made Rewards program across our eCommerce business within our largest market. In this role you will be the program’s day‑to‑day champion—owning commercial execution, shaping strategy, driving member engagement and owning optimization of points while partnering cross‑functionally to make loyalty a genuine competitive advantage. This is a high‑visibility, high‑impact role at the intersection of data, marketing, and customer experience.

Own the US Team Taylor Made Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market. Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin. Drive the commercial evolution—identifying new earn/burn opportunities, partnership integrations (e.g., , subscriptions), and feature enhancements. Stay ahead of industry trends in loyalty and retention marketing, benchmarking Taylor Made against best‑in‑class DTC and sporting goods programs.

Identify and develop early‑access and exclusive product opportunities for loyalty members—defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers.

Design and execute targeted loyalty campaigns (bonus point events, triple‑point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations. Own loyalty member automations across email, SMS, and push notifications—including trigger logic, segmentation, and messaging strategy—and track performance against key engagement metrics such as open rate, click‑through rate, conversion, and churn reduction to continuously optimize the member lifecycle.

Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation. Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across —from homepage banners to checkout. Manage the loyalty content calendar and coordinate with creative to develop on‑brand assets for program communications.

Define, track, and report on core loyalty KPIs: enrollment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member vs. non‑member spend benchmarks. Use data and A/B testing to continuously optimize program mechanics, earning rules, and member communications. Partner with the analytics team to build member segmentation models and identify high‑value cohorts for targeted retention initiatives. Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership.

Flag to Global Program Manager and senior leadership when global program decisions affect US points issuance, redemption mechanics, or member economics, and provide input on US P&L impact before those decisions are finalized.

Performs other related responsibilities as required.

• Strong ability to build project plans, connect cross‑functional teams and own end‑to‑end delivery of content assets.
• Strategic thinker with a great attitude and an insatiable appetite for learning.
• Must be able to quickly assess issues and react to changing circumstances and new information.
• Familiar with standard concepts, practices, and procedures within an agile software life‑cycle.
• Able to work in a fast‑paced environment, including prioritizing and multi‑tasking while paying close attention to detail.
• Knowledge of…