Store Manager, Retail & Store Manager

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.

An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of it areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and The Kooples (  ).

• Lead store team to drive sales through training and coaching.
• Exemplify your sporting spirit and create an outstanding service culture.
• Provide constant feedback and coaching to improve your team’s skills and sales results.
• Identify and recruit associates who are passionate about sales and customer service.
• Develop team members with leadership and other abilities for succession planning.
• Effectively train new team members on customer service, operations, performance, loss prevention and all other Company policies.
• Set goals for each team member for the achievement of Company KPI’s (
• Manage team member’s performance through regular evaluation

• Execute plan to achieve and exceed Lacoste’s sales plans and profitability goals.
• Utilize reports and gather data to identify sales by units, gender, product placement, visual presentation, stock levels, and window presentations.
• Proactively make suggestions based on analysis that will positively impact the business.
• Ensure maximum overall bottom line profitability by analyzing store P/L results and identify opportunities for improvement.
• Set measurable performance standards and goals based on Company’s expectations and metrics.

• Create an environment focused on the customer experience.
• Ensure that each team member is knowledgeable about the Lacoste lifestyle.
• Be inventive and create additional business opportunities by ensuring that team members focus on building their clientele.
• Embrace local community groups and mall management to generate PR opportunities that showcase our Brand Vision and sporting spirit. This may include hosting special events, sponsor ships, participating in fashion shows and editorial placements as directed and with the express approval of corporate management.

• Plan and manage payroll hours and schedule to meet business needs.
• Control expenses (including payroll) within planned budget.
• Ensure that Company standards are upheld in merchandising, visual presentations, housekeeping and loss prevention.
• Protect store assets and inventory.
• Manage new receipts, transfers, markdowns, back stock and fill-ins.

• At least four to six years management experience in the apparel industry (depending upon the volume of the business) with a proven track record of successfully managing a team.
• Tenacious desire to inspire others and lead a culture of customer service champions.
• Expertise in store operations.
• Training, interviewing, planning, organizational, and performance management skills.
• Entrepreneurial mindset with the ability to react to business trends and identify areas of opportunity.
• Technically savvy
• Audacious attitude
• Sporting Spirit - must possess a competitive edge and drive to meet goals
• Innovative thinker that will drive our brand forward.