Vice President of Sales - Betson Enterprises

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Vice President of Sales

Summary: The VP of Sales is the senior commercial leader accountable for the profitable revenue growth, market-share expansion, customer retention and the performance of the Amusement sales organization. The VP develops and executes the sales strategy across regional, national accounts, route operator and distributor channels. This leader creates a disciplined, high-performance sales culture while ensuring customers experience one coordinated Betson team - from opportunity identification and solution design through order execution, installation, service and ongoing account development.

Reporting Structure: Reports to Leadership Executive. Direct reports include Regional Sales Directors.

Essential Duties and Responsibilities:

• Develop and execute multi-year sales plan aligned with Betson's objectives.
• Identify and prioritize growth opportunities - new accounts, existing customers, emerging concepts and adjacent channels.
• Establish account segmentation, territory design, resource allocation against high value opportunities.
• Evaluate existing sales structure and team for efficiencies and potential realignment.
• Partner with suppliers to convert product roadmaps into compelling customer solutions.
• Lead, coach and hold accountable the sales leadership team with consistent expectations, operating rhythms and performance standards.
• Lead, coach and hold accountable the sales team directly with consistent expectations, operating rhythms and performance standards.
• Develop relationships with key national accounts.
• Build a high performance, customer-first culture.
• Develop coaching plans for sales team to build sales proficiency and consistency among the entire sales team.
• Recruit, retain, develop and succession plan for exceptional sales leaders and commercial talent.
• Create individual and team incentives that reward profitable growth, customer development and teamwork.
• Create individualized training and goals for sales rep through one on one instruction, group role-playing, and other best practices.
• Conduct regular performance reviews and coaching sessions.
• Serve as one of Betson's executive sponsors for strategic accounts.
• Create and enforce account planning, key account business reviews.
• Create reliable feedback structure to capture customer feedback, satisfaction, resolve recurring customer pain points.
• Own the operating cadence for regular pipeline and forecasting reviews.
• Set and enforce consistent sales processes for prospecting through close.
• Review account assignments and coverage quarterly; reallocate accounts when performance, customer needs or market opportunity warrant.
• Operate as a collaborative member of the Betson team and contribute beyond sales to the overall performance of the division and company.
• Coordinate with all departments including Operations, Financial Services, Customer Service, and Parts to improve order accuracy, installation readiness, issue resolution and customer communication.
• Work closely with other departments to solve customer problems quickly and seamlessly and ensure customer satisfaction.
• Perform additional responsibilities as assigned.

Qualifications:

• 10 or more years of progressive sales leadership experience, with at least 5 leading managers across multiple regions and channels
• Demonstrated success delivering profitable growth in amusement, gaming, hospitality, attractions, or another relationship-driven business-to-business environment
• Strong command of sales strategy, account planning, forecasting, coaching, pricing, gross margin management, compensation design and performance management
• Experience leading complex customer solutions involving equipment, financing, installation, service, parts, logistics and long-term relationship management
• Proven ability to scale sales processes, operating cadences, dashboards and accountability through CRM and ERP environments
• Motivational and positive outlook; team-oriented mentality
• Bachelor's degree or relevant experience needed, advanced business education a plus
• Proficiency with Salesforce, ASW systems
• Ability and willingness to travel regularly - up to 50% - including customer visits, industry events and supplier meetings

Compensation and Benefits:

• Competitive salary; commensurate with experience.
• Casual work environment.
• Paid Holiday, Vacation and Sick.
• Medical,…