VP Product Portfolio & Innovation

Blue Cross of Idaho is looking for a visionary Vice President of Product Portfolio & Innovation to lead enterprise product strategy across Gemstone offerings.

This executive role will connect market opportunity, customer insight, and revenue strategy into a focused, high-performing product portfolio that drives growth, innovation, and long-term value.

Reporting to the Chief Revenue Officer, the Vice President will lead portfolio strategy, roadmap prioritization, and lifecycle execution while building the capabilities, governance, and cross-functional alignment needed to scale for the future.

This position is located at the corporate headquarters in Meridian, Idaho. #LI-Onsite

• A minimum of 10 years of progressive experience in product management, product strategy, portfolio leadership, or product lifecycle management, preferably within healthcare, health insurance, or related regulated industries, with at least 5 years of senior people leadership experience, including leading leaders and cross-functional teams through complexity and change.
• Demonstrated success aligning product strategy to business growth, customer needs, and market opportunity.
• Experience leading enterprise product governance, prioritization, roadmap planning, and investment decisions.
• Strong business acumen with the ability to connect product decisions to revenue, profitability, competitive position, and customer outcomes.
• Proven ability to influence across executive partners and lead through ambiguity, scale, and transformation.

• Bachelor’s degree or equivalent work experience. (Two years of relevant work experience is equivalent to one year of college.)

• Master of Business Administration (MBA)
• Health insurance or broader healthcare industry experience.
• Understanding of broker-distribution and customer experience dynamics.
• Experience leading portfolio transformation, innovation strategy, or new product development.
• Knowledge of Blue Cross Blue Shield Association (BCBSA) product requirements.
• Experience with technical and business requirements definition, workflow design, policy/procedure development, and operating model design.
• Strong program and change leadership experience in highly matrixed environments.

• Lead the enterprise product portfolio strategy for Gemstone offerings, ensuring alignment with revenue growth, market opportunity, and distribution priorities.
• Own the full product management lifecycle, including strategy, development, roadmap prioritization, governance, implementation oversight, and lifecycle performance.
• Drive portfolio-level decision-making, including investment tradeoffs, prioritization, and resource allocation across products, enhancements, and strategic initiatives.
• Partner closely with revenue, distribution, operations, technology, and functional leaders to translate customer, broker, and market insights into innovative and differentiated product strategies.
• Establish consistent product management practices, governance, and execution standards across the portfolio to improve speed, quality, and strategic alignment.
• Evaluate product performance across the lifecycle and make disciplined decisions regarding investment, optimization, expansion, or sunset.
• Guide the development and execution of a multi-year product roadmap that supports enterprise growth, diversified revenue streams, and scalable operating models.
• Serve as the executive voice of the product portfolio, communicating priorities, tradeoffs, progress, and outcomes to senior leadership and key business partners.
• Foster a high-performing, market-informed, and innovation-driven product organization with strong accountability, enterprise thinking, and data-informed decision-making.
• Perform other duties and responsibilities as assigned.

• Strategic alignment and enterprise thinking
• Data-informed decision-making
• Resource stewardship and accountability
• Innovation and change leadership
• Business acumen and financial literacy
• Talent leadership and cross-functional influence

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Blue Cross of Idaho extends reasonable accommodations to qualified individuals with disabilities.