Director Technical Marketing Content - Training and Certification Programs

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

Belden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-to-Market (GTM) Content and Strategy to join our Innovation Strategy & Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Belden s innovative and emerging products and solutions.

You will be responsible for translating complex technical features of our networking, security, IT/OT, and industrial data communication offerings into clear, impactful, and customer-centric narratives. A key aspect of this role will be leading Belden s technical education and certification programs, ensuring our internal teams, partners, and customers are expertly trained and certified on our advanced technologies. Reporting into the Innovation function, you will play a critical role in shaping the technical and market narrative for both existing and nascent technologies, guiding Product Line Managers (PLMs), Solution Line Managers (SLMs), and innovation teams in developing messaging that resonates with diverse technical and business personas, ultimately accelerating the commercialization of Belden s next generation of offerings.

What You ll Own
:

• Value proposition frameworks and messaging architecture for Belden s innovation portfolio.
• Coaching methodology for PLMs, SLMs, and innovation teams on market messaging and commercialization.
• Ideal customer profiles and segmentation strategies for future markets and new customer segments.
• Technical content strategy and editorial calendar, with a strong focus on innovation narratives and future-state visions.
• Product- and solution-specific GTM strategies for new and emerging offerings.
• Competitive positioning and differentiation narratives for disruptive solutions.
• Technical education and certification program strategy and execution.
• Technical sales enablement tools and training programs.
• The technical voice and narrative for Belden s innovation initiatives.

• Strategic GTM Content & Positioning — Develop and refine value propositions and ideal customer profiles for nascent technologies, innovative solutions, and new business models emerging from Belden s innovation pipeline. Drive the narrative for Belden s innovation initiatives, translating complex R&D and technical capabilities into clear, customer-centric stories that highlight future value, market disruption, and differentiation. Serve as a coach and mentor to PLMs, SLMs, and innovation teams, helping them simplify and sharpen market messaging for both established and emerging offerings.
  
  Translate complex technical capabilities into customer-centric narratives that drive engagement and differentiation across various market segments.

• Technical Education & Certification Program Leadership — Lead the strategy, design, development, and delivery of Belden s technical education and certification programs (e.g., 101–201–301 portfolio). Ensure these programs are world-class, scalable, and effectively equip internal teams, partners, and customers with the knowledge and skills required for Belden s networking, security, IT/OT, and edge computing solutions. Drive the technical education engine – from design to production, delivery, and reporting – ensuring the certification portfolio is continuously updated to reflect new technologies and market needs.

• Technical Marketing Leadership — Lead the strategy, development, and execution of high-quality technical marketing content, including whitepapers, application notes, solution briefs, competitive analysis, technical…