Marketing Analytics Manager

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* Who We Are:

** At OPENLANE we make wholesale easy so our customers can be more successful.
** We’re a technology company
** building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles.
** We’re a data company
** helping customers buy and sell smarter with clear, actionable insights they can understand and use.
** And we’re an innovation company
** accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.
** Our Values:
**** Driven Way builders**. We pursue challenges that inspire us to build, create, and innovate.
** Fearless Ownership.
** We deliver what we promise and learn along the way.
**** We’re Looking For:
**** We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance and customer insights across channels, brands, and teams. The goal is to ensure the company acquires, engages, and converts customers through coordinated marketing touchpoints and efficient spend. The ideal candidate has 5–7 years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level in data-driven, multi-channel environments.
**** You Are:
***** Strategic. You are responsible for architecting a comprehensive B2B measurement framework and owning the data strategy for the full customer lifecycle.
* Analytical. You have deep expertise in lead funnel analytics, conversion optimization, and CAC management.
* Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales Operations and non-technical marketing stakeholders.
**** You Will:
***** Architect a comprehensive B2B measurement framework that balances the dual-sided ecosystem (Buyer and Seller).
* Own the data strategy for the full customer lifecycle (Awareness, Activation, Engagement, Loyalty).
* Create executive dashboards for a unified, actionable view of acquisition performance, channel efficiency, and funnel conversion.
* Manage the end-to-end data lifecycle across Segment (CDP), Domo (BI), Snowflake (DWaaS), Twilio (SMS), and Send Grid (ESP) to create a "single source of truth".
* Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.
* Provide insights to optimize acquisition, activation, and retention for both buyers and sellers.
* Partner with the Sales Analytics team to align marketing activities with "boots on the ground" acquisition efforts.
* Lead the implementation of web tracking (pixels, UTMs, server-side tagging) while adhering to global data privacy requirements and cookie consent management.
* Evaluate and recommend new technologies to track Retention, Churn, and Lifetime Value (LTV).
**** Must Have’s:
***** Minimum of 5–7 years in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level.
* Deep expertise in lead funnel analytics, conversion optimization, and CAC management.
* Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL.
* Expert understanding of web tracking (GA4, GTM) and the logic of API integrations.
* Deep understanding of two-sided B2B funnels, including lead scoring, liquidity metrics, and the nuances of buyer vs. seller behavior.
* Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and CCPA.
* Experience measuring SEO performance and Send Grid email/SMS campaign effectiveness.
* Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field.
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* What We Offer:

*** Competitive pay
* Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
* Immediately vested 401K (US) or RRSP (Canada) with company match
* Paid Vacation, Personal, and Sick Time
* Paid maternity and paternity leave (US)
* Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
* Robust Employee Assistance Program
* Employer paid Leap into Service Day to volunteer
* Tuition Reimbursement for eligible programs
* Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
* Company culture of internal…