Vice President, Omnichannel MarTech

VP, Omnichannel Mar Tech

Real Chemistry is looking for a VP, Omnichannel Mar Tech to lead the strategy, build, and scale of omnichannel capabilities across HCP and patient ecosystems.

This role sits at the intersection of technology, data, marketing, and commercial operations, translating business strategy into scalable, compliant solutions that drive connected customer experiences. You bring hands-on experience delivering omnichannel platforms in pharma and understand how commercial, patient services, data, and media ecosystems work together in the real world.

This is a hybrid role based in Boston, Chicago, Carmel, or Lambertville, or remote within the U.S., depending on team and business needs.

What you'll do:

• Set the vision: Define and drive the omnichannel Mar Tech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems

• Build and integrate: Lead design and delivery across Veeva, Salesforce, and broader Mar Tech platforms, ensuring seamless integration across CRM, data, media, and patient services

• Drive transformation: Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs

• Operationalize execution: Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery

• Embed compliance and rigor: Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start

• Support commercial growth: Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments

• Lead and influence: Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity

This position is a perfect fit for you if:

• Are a builder who has taken omnichannel from concept to reality in pharma

• Bring a strong point of view on how data, tech, and engagement come together

• Operate comfortably in complexity and influence across teams without direct authority

• Thrive in an environment that is evolving and expect to shape what comes next

What you should have:

• 12 to 15+ years of experience across Mar Tech, digital, omnichannel, or commercial technology, with strong pharma exposure

• Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe, and related engagement, data, or consent tools

• Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning

• Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows

• Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion

• Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions

• Strong client-facing presence, with the ability to translate technical capability into business value

Pay Range: $160,000-$208,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we've put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid…