Assistant Marketing Manager

At Hotel Carmichael, Autograph Collection, we set the stage for luxury, artistry, and world-class hospitality in Carmel’s vibrant city center. Featuring 122 elegantly appointed guest rooms, the stunning Feinstein’s Cabaret, and the upscale dining experience of Vivante, our hotel is a destination for refined comfort and unforgettable experiences. Curators at Hotel Carmichael are part of a passionate, service-driven team, bringing elegance, culture, and personalized hospitality to every guest.

Responsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms.

Reports to property Marketing Manager with a dotted line to Corporate Marketing Team.

• Administration & Brand Support:
  Support execution of marketing plans and SMART goals for assigned brands.
• Collaborate on marketing strategy, campaign ideation, and implementation.
• Maintain marketing trackers, timelines, and project updates.
• Assist in managing allocated marketing budgets and tracking expenses.
• Provide routine performance reporting on marketing initiatives.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Coordinate photo and video shoots, ensuring assets align with brand standards.
• Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.
• Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
• Support the creation and deployment of brand and outlet email campaigns.
• Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice.
• Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.
• Manage online profiles (Google Business, Open Table, Yelp, Trip Advisor, etc.) to strengthen visibility and reputation.
• Social Media
  :
  Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns.
• Develop engaging content calendars that reflect brand personality and encourage community interaction.
• Create and curate high-quality photography and video content for digital use.
• Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice.
• Collaborate with influencers and brand partners to expand reach and awareness.
• Monitor and report on social media performance, insights, and growth opportunities.
• Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
• Local Marketing
  :
  Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
• Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.

Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.

Internal:
General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team.

External:
Community partners, vendor support staff, and vendor technical support.

• Previous experience of managing business social media profiles on Facebook, Instagram, and Linked In.
• 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Linked In, Pinterest, You Tube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively…